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The Cost of Unclear Leadership

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Why Fog at the Top Is the Most Expensive Thing in Any Organization

There is a kind of fog that settles over the piney woods in the early hours, before the sun has done its work. If you have lived in this part of Texas for any length of time, you know it. It is thick enough to slow a truck to a crawl and soft enough that you forget, for a minute, that it is dangerous. The fog is not the problem. The problem is what you cannot see while the fog is there.

I have come to believe that most organizations are operating in exactly that kind of fog, and the people inside them have stopped noticing. They have adjusted. They drive slower, speak more carefully, double-check what used to be obvious. The fog becomes the weather, and the weather becomes normal, and nobody stops to ask what it is costing.

It is costing everything.

“A team cannot out-execute a lack of clarity from the top. It can only absorb it, and absorbing it is exhausting work.”

The costume of strategy

When leaders describe what is wrong in their organizations, they almost always reach for the language of strategy. The strategy is not working. The strategy needs a refresh. The strategy has not been communicated well. I have sat across the table from seasoned executives who were convinced their problem was strategic, and in most cases, it was not. It was a clarity problem wearing a strategy costume.

Strategy is downstream of clarity. Execution is downstream of strategy. Culture is downstream of execution. When the river dries up at the source, every village below it suffers, and the villagers blame each other for the drought. This is the quiet tragedy of a great many leadership teams — they are arguing about the color of the boat while the current carries them sideways.

Scripture puts it with characteristic bluntness. “For if the trumpet give an uncertain sound, who shall prepare himself to the battle?” (1 Corinthians 14:8, KJV). Paul is talking about tongues and prophecy, but the principle rings true in any organization where leadership has become muddled. People do not oppose a clear direction nearly as often as they fail to find one.

Where the fog comes from

In my years working with leaders — pastors, small-town business owners, executives of companies most people will never hear of, a few they have — I have come to recognize three common sources of leadership fog. They are not dramatic. They are the ordinary erosion of a busy life.

The unexamined priority

A leader begins a season with three priorities. By the end of the first quarter, there are seven. By mid-year, there are fourteen, and the original three have quietly disappeared, replaced by whatever seemed urgent in the weeks between. Nobody made a decision to change direction. The direction simply drifted, the way a boat drifts when no one is at the rudder.

The team, watching all of this, stops trying to discern priority from the leader’s words and starts inferring it from the leader’s calendar. And the leader’s calendar, in most cases, is a very poor representation of what the leader actually believes is important.

The decision that was almost made

A great many leadership meetings end with a decision that was almost made. Everyone in the room has a slightly different understanding of what was actually settled. Some believe it was a yes. Some believe it was a yes with conditions. Some believe it was a deferral. Within a week, the ambiguity begins producing conflicting action. Within a month, two teams are working toward different versions of the same initiative, and the leader, when asked, will say with some frustration that this should not be happening.

It should be happening. It was always going to happen. The decision was never made clearly, and the organization filled the vacuum the way organizations always do — with interpretation, assumption, and quiet compensation.

The leader who is not settled in themselves

This is the hardest one, and the one I am most reluctant to write about, because it implicates all of us. A leader cannot produce clarity they do not possess. If the inner life is cluttered — with unresolved fear, with unprocessed disappointment, with an identity that is too tightly bound to outcomes — then clarity at the leadership level becomes nearly impossible. You cannot give away what you do not have. The organization drinks from the well of the leader’s own interior life, and if that well is cloudy, so is everything downstream.

“You cannot lead others into clarity you have not yet found in yourself.”

Three disciplines that restore clarity

There is no shortcut to clarity, but there are disciplines that make it more likely. None of them are complicated. All of them are hard.

Name the decision before you debate it

Before the next leadership meeting that matters, write a single sentence: “By the end of this conversation, we will have decided ____.” If you cannot complete that sentence, the meeting is not ready to happen. Postpone it. Gather what is missing. Come back when you can write the sentence.

I know leaders who have cut their meeting load in half using only this discipline. The meetings they kept were the ones that produced actual decisions. The meetings they cut were the ones that produced only the feeling of decisions, which is a different thing entirely.

Separate ambiguity from disagreement

When a team appears to disagree, the disagreement is often a mask for something quieter — an ambiguity that nobody has named. Two people are not arguing about the answer. They are operating on different assumptions about the question. Until somebody slows the conversation down long enough to ask what each person believes to be true, the argument will continue, and it will feel like friction, and it will not resolve.

James wrote that wisdom from above is “first pure, then peaceable, gentle, and easy to be intreated” (James 3:17, KJV). Pure means unmixed. Unmuddled. Before a team can be peaceable, the leader has to be willing to sort the pure from the mixed — to distinguish what is actually being asked from all the things that feel like they are being asked.

Write the decision in your own words

When a decision is made, do not rely on meeting notes or decks to carry it. Write one paragraph, in your own voice, stating what was decided, why, and what happens next. Circulate it. Keep it. Refer back to it. If you cannot write it clearly, the decision is not as made as you believed it was, and the writing itself will expose that.

There is something about the discipline of writing in one’s own words that forces clarity. You cannot hide behind a bullet point. You cannot paper over a gap with jargon. The sentence either works or it does not, and if it does not, the decision has to be revisited before it can be communicated.

Leadership Reflection

•  Where is there fog in your leadership right now that you have stopped noticing? What would it mean to name it plainly?

•  Which recent decision in your organization is still producing confusion? What clarity was actually missing when it was made?

•  What is the state of your own interior life — the well from which your team is drinking? Is it clear, or is it cloudy?

•  If you wrote one paragraph this week describing what you believe God is calling you to lead toward, what would it say?

The long work of clear leadership

The leaders I most admire are rarely the loudest. They are the ones who, over years, have developed the discipline of removing fog before it thickens. They do it in themselves first — in prayer, in reading, in honest conversation with a few trusted people. They do it in their teams, by refusing to leave meetings with unclear decisions. They do it in their organizations, by writing plainly and saying hard things early.

This is not glamorous work. It is more like the work of a man who walks his fence line every week, not because anything is wrong, but because he knows what goes wrong when a fence is not walked. The sag in the wire. The loose post. The place where something got in.

Clarity is the fence line of leadership. You can walk it or you can wait for the trouble. The leaders who thrive over decades are almost always the ones who walk it, weekly, in the quiet of the early morning, before the sun has finished burning off the fog.

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A note from Lee: If any of this lands where you are right now, and you would value an unhurried conversation with someone whose job is to help you see clearly, the door is open. connect.msgresources.com/leadership-advisory

Alive After Five hosted by Motor Homes of Texas RV Outfitters of Texas (Nacogdoches County)

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May 21 @ 5:30 pm 7:00 pm

You’re Invited to Alive After Five! 🎉

Join us for an exciting evening of community connection at Alive After Five, hosted by Motorhomes of Texas, RV Outfitters of Texas, and Fiberglass of Texas – a family-owned and operated business proudly serving our area for over 20 years!

This event, presented by the Nacogdoches County Chamber of Commerce, is open to all Chamber members and the community – a perfect opportunity to network, make new connections, and celebrate local business success.

What to Expect:
Ice-cold beverages by Coors Light & Miller Lite/G&G Distributing
Sweet treats from Stone House Kitchen
Delicious bites from Chili’s
Door prizes and give aways
Chamber Member Cash Giveaway – now up to $500! (Must be present to win)

Don’t miss this chance to unwind, enjoy great food and drinks, and connect with fellow Nacogdoches locals. Let’s come together for a fun-filled evening and show our appreciation to our fantastic hosts Motorhomes of Texas!

See you there! 
#AliveAfterFive #NacogdochesChamber #CommunityStrong #MotorhomesOfTexas #NetworkingNac 

2605 NW Stallings
Nacogdoches, Texas, Texas 2605 United States
+ Google Map

50th Anniversary of Lakeway Tire and Service (Jasper County)

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May 1 @ 10:00 am 2:00 pm

Enter to WIN a FREE Set of Tires (up to $1,000 value)! 

Winner will be announced during the event — ENTER TO WIN 

https://www.easttexasbanner.com/…/lakeway_tire__50th…

For half a century, Lakeway Tire & Service has been serving the Jasper community with trusted service, hard work, and hometown pride — and now it’s time to celebrate!

Join us for a 50th Anniversary Celebration you don’t want to miss:

Giveaways
Food & Refreshments
Fun for the whole Community

This isn’t just a milestone — it’s a testament to the people, families, and customers who have supported Lakeway Tire for 50 years.

Lakeway Tire & Service

Late Spring Lawn Care: What East Texas Homeowners Should Be Doing Right Now

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Spring Lawn Care

By Billy Forrest

Late spring is one of the most important stretches of the year for East Texas lawns. By late April, grass is fully awake, soil temperatures are climbing, and the decisions homeowners make over the next few weeks quietly shape how well their yard holds up through summer. Unlike winter, when lawns are largely dormant and forgiving of neglect, late spring is active — and what happens now has real consequences later.

One of the most important shifts this time of year involves watering. Deep, infrequent watering trains roots to grow downward in search of moisture, building the depth and resilience that grass needs to survive East Texas heat and the occasional dry spell. Shallow, daily watering has the opposite effect, keeping roots near the surface where they’re most vulnerable to stress.

Mowing habits also matter. Raising mowing height slightly as temperatures rise protects grass crowns, shades the soil, and slows evaporation — all of which help lawns stay thicker and greener into summer. Cutting too short during this transition is one of the fastest ways to invite weed pressure and heat damage.

Weed management deserves special attention right now. Warm-season weeds like crabgrass, dallisgrass, and nutsedge are establishing themselves throughout the Lufkin and Nacogdoches area, and they spread quickly once they begin producing seed. Addressing young weeds in late April and early May is dramatically easier than trying to control mature weeds in July.

Flowerbeds also benefit from attention this time of year. Refreshing mulch, replacing struggling plants, cleaning up lingering winter debris, and checking bed drainage all help landscapes look their best while reducing moisture loss, weed pressure, and plant stress as summer approaches.

Soil health plays a quieter but equally important role. Compacted soil, poor drainage, and thin turf are issues that become much harder to correct once heat arrives. Identifying problem areas now, while conditions are still mild, makes late-season recovery far easier.

A little consistency in late spring typically means a lot less effort, expense, and frustration once summer arrives. Lawns that are cared for thoughtfully in April and May almost always outperform lawns that are only tended to reactively in the hotter months ahead.

The Grid That Runs Texas: A Plain-Language Look at ERCOT

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We pay our electric bills every month — but most of us have only a foggy idea of where that power comes from, who decides what it costs, or why Texas does things its own way. Here’s the story.

If you’ve lived in East Texas for any length of time, you’ve probably heard the name ERCOT come up on the news — usually around February cold snaps or hot August afternoons when the grid gets tight. It stands for the Electric Reliability Council of Texas, and it manages the flow of about 90 percent of the electricity used in our state. That covers more than 27 million customers across most of the Texas land mass, including every home, school, business, and chicken house in the Pineywoods.

Here’s something that surprises a lot of folks: Texas runs its own electric grid. Almost every other state shares power across regional networks that span huge sections of the country. Texas, for the most part, doesn’t. We have our own grid, our own rules, and our own market — by design. That choice was made nearly a hundred years ago to keep Texas’s electric system out from under federal regulation, and the consequences of that choice are still shaping our bills today.

Over the next ten weeks, this column is going to walk through the Texas electricity market in plain language. No jargon. No politics. Just the basics of how the grid works, why bills look the way they do, and what families and small business owners can do to manage what is, for most of us, one of our largest monthly expenses.

Three Things That Make Texas Different

We’re our own island. Because Texas runs its own grid, we can’t easily borrow power from neighboring states the way Louisiana or Oklahoma can. That’s part of why winter storms hit us so hard — when our generation gets in trouble, we mostly have to fix it ourselves.

We pay only for what we use. Most other states pay power plants twice: once for the electricity they actually produce, and again just for being available. Texas pays only for energy produced. That tends to keep day-to-day prices low, but it also means generators have to earn their keep during the few hours a year when demand spikes. That’s why you’ll occasionally hear about wholesale prices going from $30 to several thousand dollars in the same afternoon.

You get to choose your provider. In most of Texas, you don’t buy power from a utility — you buy it from a Retail Electric Provider that competes for your business. Oncor or another wires company still delivers the electricity to your meter, but the price you pay for the electricity itself is set in a competitive market. That’s a real advantage if you know how to use it, and a real cost if you don’t.

Texas runs an electric market that’s free, competitive, and unlike anywhere else in the country. It rewards people who pay attention. It also penalizes people who don’t.

Why You Should Care

If you’ve shopped for an electric plan in the last few years, you already know that the rate quoted on the front of the offer is only part of the story. There’s the energy charge, the delivery charge, the base fee, the various pass-throughs, and sometimes a minimum-usage credit that vanishes the month you turn the air conditioner off. Two plans with nearly identical advertised rates can produce very different bills, depending on how you actually use power.

For families, getting this right is worth real money — often a couple hundred dollars a year, sometimes much more. For Main Street businesses — restaurants, shops, professional offices, churches, agricultural operations — the stakes are higher still. Electricity is one of the few costs in those operations that’s both significant and negotiable, and the businesses that take it seriously tend to pay noticeably less than the businesses that just take whatever shows up in the mail.

What’s Coming in This Series

Over the next nine weeks, we’ll cover how prices actually get set, what the recent boom in data center construction means for everyone else, why summer reliability has been such a hot topic, how to read your bill, the tradeoff between fixed and variable rates, and what every Texan should know going into winter. We’ll also look at the lasting changes that came out of the 2021 storm, and what the next several years are likely to look like for the Texas grid.

The goal isn’t to make anyone an expert. It’s to give you enough background that the next time you see an electric plan in your mailbox, hear a news story about ERCOT, or open a bill that looks higher than it should, you have a fighting chance of knowing what’s actually going on.

— Lee Miller

Lee Miller publishes Texas Forest Country Living and is co-founder of Amerigy Energy, a Texas-based electricity brokerage.

Lights, Camera, Music (Angelina County)

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April 28 @ 7:00 pm 10:00 pm

Lights, Camera, MUSIC! is bringing the sound of the big screen to the stage—live. From iconic film scores to powerful choral moments, this is a performance that pulls you right into the story.

Join AC Chorale & Friends, The East Texas Praise Symphony, and special guests for a night built on energy, nostalgia, and serious talent.

Free admission

Free
Lufkin, TX United States
936.633.5454,

1st Show of The Year at Shifters Roadhouse (San Jacinto)

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April 25 @ 10:00 am 2:00 pm

Registration fees will be going towards deployment care packages!
1st-3rd awards for each category
Gates open at 10, registration ends at 1!
$25 day of registration ONLY!
Any questions please DM or text Stefani (713)503-6612 

$25 registration

Angelina College Graphic Arts Students Displaying Works

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Exhibition Showing through June 25 in Angelina Center for the Arts Gallery

Angelina College Graphic Arts students under instructor Reginald Reynolds are presenting their works in a group “salon-style” exhibition showing in the Angelina College Center for the Arts Gallery. The works will be on display through June 25.  

The students involved in the programs currently are taking ARTC1192 (Special Topics), ARTC2388 (Internship), IMED2411 (Portfolio), ARTV1351 (Digital Video), ARTC1401 (Digital Imaging I), GRPH1459 (Vector Drawing). 

This image from Angelina College student Matthew Rivera is one of many scheduled for display in the AC Graphic Arts Student Exhibition scheduled to run through June 25 at the Angelina Center for the Arts Gallery on the AC campus. Students from AC instructor Reginal Reynolds’ various Graphic Arts courses will participate in the show, which is free and open to the public. (Contributed image)

AC students scheduled to display their works include the following:

ARTC1192 (Special Topics): Preston Alvarez, Allie Rae Armstrong, Tavonte Lamar Anthony Brown, Emily Marie Miller, Matthew Rivera and Dedric Kentrez Smiley, Jr. 

ARTC2388 (Internship): Miguel Angel Corral, Yolanda Charmine Crain, Amber Renee’ Kennerly, Yajaira Abigail Mendoza, Samara Alicia Reagan and Valerie Cathleen Runnels. 

IMED2411 (Portfolio): Miguel Angel Corral, Yolanda Charmine Crain, Amber Renee Kennerly, Yajaira Abigail Mendoza, Samara Alicia Regan and Valerie Cathleen Runnels.

ARTV1351 (Digital Video): Preston Alvarez, Isaac Flores, Delesha Ondrea Johnson, Emily Marie Miller, Noemi Muniz, Kai Jade Randles, Samara Alicia Reagan, Bethany L. Reeves, Matthew Rivera, Alexia Raquel Roman, Dedric Kentrez Smiley, Jr. and Kelrick Charles Thomas. 

ARTC1401 (Digital Imaging I): Preston Alvarez, Tavonte “Tay” Lamar Anthony Brown, Isaac Flores, Taylor “Steve” House, Jayden Lacy, Emily Miller, Noemi Muniz, Kai Randles, Matthew Rivera, Alexia Roman, Dedric Kentrez Smiley, Jr. and Kelrick Thomas. 

GRPH1459 (Vector Drawing): Preston Alvarez, Allie Armstrong, Tavonte “Tay” Lamar Anthony Brown, Ashley Escalante, Isaac Flores, Taylor “Steve” House, Ashari Jackson, Amber Kennerly, Kai Randles, Bethany Reeves, Alexia Roman and Dedric Smiley, Jr. 

The gallery is free and open to the public. 

For further information on the gallery, contact Reginal Reynolds at rreynolds@angelina.edu

Is Your Marketing Actually Working? 5 Questions Every East Texas Business Owner Should Ask

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There’s a conversation that happens quietly in offices and break rooms across East Texas every month.

It sounds like this: “I think the marketing is working. I’m not really sure.”

That uncertainty isn’t unusual. Most business owners in this region are operators first. They run crews, manage clients, oversee projects, handle payroll, and squeeze marketing into whatever time is left. There’s rarely a moment to step back and evaluate whether the effort is producing results.

But here’s the thing. Marketing that isn’t measured isn’t marketing. It’s hope. And hope is a beautiful quality in a person but a terrible strategy for a business.

Before you spend another dollar — on ads, on social media, on a new website, on anything — sit down and answer five questions honestly.

1. Do I know where my customers are actually coming from?

Not where you think they’re coming from. Where they’re actually coming from.

When a new customer calls, do you ask how they found you? When someone walks in, do you know whether it was the Facebook ad, the Google search, the yard sign, or the referral from their neighbor?

Most East Texas businesses have a general sense — “I think most of our business comes from word of mouth” — but general senses don’t help you decide where to invest. Tracking matters. Even something as simple as asking every new customer “how did you hear about us?” and writing it down creates data you can act on.

2. Is my website doing anything?

Pull up your website on your phone right now. Time how long it takes to load. See if your phone number is clickable. See if a stranger could figure out what you do, where you are, and how to contact you within five seconds.

Then check your analytics. If you don’t have Google Analytics installed, that tells you something important — you’ve been operating without a dashboard. You wouldn’t drive your truck without a speedometer. Your website shouldn’t run without measurement either.

If you do have analytics, look at how much traffic you’re getting, where it’s coming from, and what people do when they arrive. Are they visiting your contact page? Are they leaving immediately? The answers will surprise you.

3. Am I being consistent?

Pull up your Facebook page, your Instagram, your website, and your Google Business Profile side by side. Does the logo match everywhere? Are the hours correct? Is the description of what you do consistent? Does the tone feel like the same business?

Consistency builds trust. Inconsistency — even the subtle kind — makes people hesitate. And in a market like East Texas, where relationships drive business, hesitation is expensive.

4. Am I tracking the things that matter?

Likes and followers feel good. But they don’t pay the bills.

The numbers that matter for most local businesses are straightforward: phone calls, form submissions, direction requests, website visits that lead to contact, and — most importantly — which of those actually turned into a paying customer.

If you can’t trace a line from your marketing activity to revenue, you’re flying blind.

5. When was the last time I changed anything based on data?

This is the one that separates businesses that grow from businesses that stay stuck.

Measurement only matters if it leads to adjustment. If you’ve been running the same ad for six months and never checked whether it’s converting, that’s not persistence — it’s autopilot. If your social media strategy is the same as it was two years ago and your results haven’t changed, that’s a signal, not a routine.

The businesses in this region that are growing — really growing — are the ones that look at what’s working, cut what isn’t, and make intentional decisions about where to put the next dollar.

The hard truth

Answering these questions honestly might reveal that your marketing is in better shape than you thought. It might also reveal gaps you didn’t know existed.

Either way, clarity is the starting point. You can’t fix what you can’t see. And you can’t grow what you can’t measure.

Lee Allen Miller is the founder of MSGPR Ltd Co, a full-service creative agency in Lufkin, Texas, and author of Entrepreneurship God’s Way. For more insights on marketing and business growth, visit msgpr.com.

Lady Roadrunner Basketball Hosting Tryout Camp

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Session Scheduled for April 25 at Shands Gymnasium

By GARY STALLARD
AC Athletics

The Angelina College women’s basketball program is building something special, and they’re looking for more Lady Roadrunners to help with the process.

Head coach Addie Lees and assistant coach Mercedes Corona will host an “ID Camp” for prospective players from 2-5 p.m. on Saturday, April 25 at Shands Gymnasium.

The camp is for all high school players regardless of grade. 

The session’s focus will gear toward skill and player development, along with fundamental work on offense, defense, shooting and game preparation. 

Players attending are asked to bring their own shoes, athletic apparel and water bottles. 

Cost for pre-registration is $30, and the cost for same-day registration is $32.50. 

This past season – the first at AC for Lees and Corona – the Lady Roadrunners landed two players, Aminah Dixon and Timberlyn Washington, on the Region XIV All-Conference superlatives list. Dixon finished as the fifth-leading scorer in the entire conference. 

For further information, contact Addie Lees (alees@angelina.edu) or Mercedes Corona (mcorona@angelina.edu). 

Link for registration and additional information:

https://www.eventbrite.com/e/womens-basketball-id-camp-april-25-2026-registration-1986262527689?aff=odcleoeventsincollection

The email address for AC’s Sports Information Director is gstallard@angelina.edu

Photo caption: Angelina College’s Aminah Dixon (2) is shown in action in a game played this past season. The Lady Roadrunners are hosting an “ID Camp” for prospective players from 2-5 p.m. on Saturday, April 25 at Shands Gymnasium. (Gary Stallard photo for AC News Service)