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Lufkin Agency: That AI-Generated Logo On Your Trucks Might Not Legally Be Yours

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Picture a local manufacturer needing a new logo before a trade show. A staffer, pressed for time, generates one with an AI image tool in an afternoon. It goes on the trucks, the building sign, ten thousand business cards. Nobody asks who owns it, because the question never occurs to anyone, until eighteen months later a competitor starts using something that looks nearly identical, and the business’s lawyer has a harder time answering “can we protect this” than anyone expected.

That scenario is playing out across Deep East Texas right now as churches generate sermon-series graphics, manufacturers build spec-sheet mockups, and small agencies use AI tools for concept work. According to guidance published by the US Copyright Office, copyright protection has always been tied to human authorship, meaning a person exercising genuine creative judgment. Content produced by typing a prompt and accepting whatever an AI tool hands back, with no further human shaping, faces real, documented uncertainty about whether it can be copyrighted by anyone at all, not the business, and not the AI company that built the tool. A logo that can’t be registered or defended isn’t really the protectable asset a business owner assumes it is.

The line the Copyright Office guidance draws isn’t a bright numeric one, but the direction is clear: using AI output exactly as generated, with no further editing or human decision-making, sits closer to the unprotectable end. Using AI as one tool in a real creative process, generating options, selecting, combining, editing, directing revisions, builds a much stronger case that a human genuinely authored the result.

There’s a flip side too. Because AI models are trained on enormous datasets that include copyrighted material, there’s active, unresolved litigation in US courts over how that training process interacts with copyright law. Separately, an AI tool can sometimes produce an output that closely resembles a specific existing copyrighted work, and using and publishing that image doesn’t shield a business from an infringement claim just because “the AI made it.”

According to MSGPR, the Lufkin agency serving Deep East Texas businesses and ministries since 1991, none of this means AI tools are off-limits. It means being deliberate. The firm recommends documenting human creative input as a matter of routine, saving prompts, drafts, and edit decisions, being cautious about any output that looks like it could be mistaken for existing work, and actually reading the licensing terms of whatever AI platform a business uses, since protections vary widely between vendors.

This article is general information, not legal advice, and any business with a specific ownership or infringement concern should talk to an attorney directly. But for local business owners wondering whether their AI-generated marketing materials are actually protected, MSGPR’s full guide breaks down what’s settled, what’s still unsettled, and practical steps to manage the risk now. Reach the firm at 936-637-7593 or msgpr.com.

Read MSGPR’s full guide here: The AI Copyright Cliff: What Every Business Needs to Know Before Using AI-Generated Content.

As Wildfire Potential Remains High, Texas A&M Forest Service Encourages Wildfire Safety this Hunting Season

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(Photo: A wildfire consumes cured grass in Texas.)

COLLEGE STATION, Texas — Fire potential will be high in September with ongoing and worsening drought conditions across most of Texas. As hunting season begins in September, Texas A&M Forest Service encourages Texans to help protect the state’s lands and natural resources by being mindful of activities that could cause a wildfire. 

In 2026, Texas A&M Forest Service responded to 1,078 wildfires for 301,528 acres. Due to strengthening El Niño conditions, flash drought has started. In August, Texas A&M Forest Service responded to 313 wildfires for 121,774 acres. 

“The rapid onset of a flash drought increased fire occurrence and intensity statewide in August,” said Walter Flocke, Texas A&M Forest Service fire analyst. “Under flash drought conditions, grasses, brush and timber fuels lose moisture rapidly and become susceptible to ignition.” 

Critically dry fuels are present across much of North, Central and East Texas, where fire potential will be high in early September. 

Flocke said extremely dry fuels combined with excessive heat and low humidity can lead to large, fuel-driven fires that are difficult to control. Rain chances in September may come from short-lived thunderstorms, which can also produce gusty outflow winds and dry lightning. 

Nine out of 10 wildfires in Texas are human-caused, and everyone can make a difference by taking personal responsibility for their actions. As hunting season begins, Texans are encouraged to remain vigilant and exercise caution in any activity that could spark a wildfire. 

Equipment use, such as vehicles, trailers and ATVs/UTVs, is the second-most common cause of human-caused wildfires in Texas, behind debris burning. Hunters should be especially cautious when operating equipment around dry vegetation. 

“Even a small spark can quickly ignite a wildfire under the right conditions,” said Jared Karns, Texas A&M Forest Service fire chief. “Texans are encouraged to stay alert and be aware of hazards that can cause a wildfire while hunting this season.”

To avoid accidentally starting a wildfire while hunting or camping:

  • Avoid driving over and parking on dry grass. Heat from a vehicle can easily ignite dry vegetation. 
  • Check with local officials for burn bans or other outdoor burning restrictions. Each Texas county sets and lifts its own burn bans. View the latest burn ban map here.  
  • Never leave a cooking fire or campfire unattended. Before leaving, drown the fire with water, stir the ashes and feel to ensure it is completely out and cold. 
  • Before towing a trailer, make sure tires are properly inflated, safety chains do not contact the road and loose metal cannot create sparks. 
  • Be prepared to extinguish a fire if one starts. Keep a shovel and water at camp and always carry a fire extinguisher on ATVs and UTVs. 

For more information on preventing wildfires this hunting season, visit https://tfsweb.tamu.edu/wildfire-and-other-disasters/homeowners-prevention-and-preparedness/prevent-wildfires/ 

Texas A&M Forest Service Contacts

Laura Stevens, Fire Information & Education Program Coordinator, 936-465-7869laura.stevens@tfs.tamu.edu 

Communications Office, 979-458-6606newsmedia@tfs.tamu.edu

Taming East Texas Clay: Why Compost, Not Sand, Is the Secret to a Thriving Lufkin Lawn

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If you’ve ever tried to dig a hole in your backyard here in Deep East Texas after a dry spell, you already know the truth: our dirt isn’t really dirt. It’s clay. Hard, sticky, stubborn clay that turns to soup when it rains and cracks like pottery when it doesn’t.

A lot of homeowners assume the fix is simple — just mix in some sand to “loosen it up.” The logic feels sound. Sand feels loose and gritty, clay feels dense and heavy, so mixing the two seems like it should even things out.

It doesn’t. In fact, it can make things worse. Much worse.

Understanding what’s really happening underneath your yard — and what actually works to fix it — can save East Texas homeowners years of frustration and a lot of wasted money.

Why Our Soil Is the Way It Is

Angelina County sits on what’s called Gulf Coastal Plain geology, and that shapes almost everything about how our lawns behave. According to the USDA NRCS Web Soil Survey, the dominant soil series around here — Woodtell, Bowie, and Sacul — all share the same basic personality: heavy clay content in the subsoil, moderate-to-low permeability, and a moderate-to-high shrink-swell potential.

In plain terms, that means water doesn’t move through our soil easily, and the soil itself moves. It expands when it’s wet and shrinks when it’s dry. That movement is strong enough to crack foundations, buckle sidewalks, and stress irrigation lines if it isn’t managed properly, which is exactly why soil preparation matters so much before any lawn or landscape project gets underway.

On top of that, most Angelina County soils run naturally acidic, typically in the 5.5 to 6.5 pH range. Native forest soils around here usually carry a decent amount of organic matter, built up over decades of leaf litter and natural decay. But if your property was part of a newer development, chances are a bulldozer scraped off that topsoil before the house was ever built. Construction-disturbed soils are almost always severely depleted of organic matter, leaving homeowners to start with the worst version of an already difficult soil type.

Start With a Soil Test, Not a Guess

Before spending a dime on sod, amendments, or new landscaping, it pays to get the soil tested. Texas A&M AgriLife Extension runs a Soil, Water and Forage Testing Laboratory that can tell you exactly what you’re working with — pH, phosphorus, potassium, and organic matter content — for around $10 to $20. That’s about the cost of a couple of lunches, and it tells you precisely what a yard needs instead of leaving anyone to guess.

The recommendation is to have this done two to four weeks before any installation. It gives time for results to come back and for amendments to be planned accordingly, rather than throwing money at products the soil may not even need.

Clearing the Way: Vegetation Removal

New sod needs bare, prepared soil to root into — not a battle with whatever grass or weeds are already growing there. Old vegetation has to go, either mechanically with a sod cutter or chemically using glyphosate.

For the chemical route, a two-step approach works best: apply the herbicide, wait seven to fourteen days for it to fully translocate through the plant and kill the root system, then treat any remaining green growth a second time. Rushing this step is one of the most common mistakes homeowners make — tilling in vegetation that isn’t fully dead, only to watch it resurface a few weeks later, right through the new grass.

Grading: The Step Everyone Underestimates

Grading isn’t optional, and it isn’t just about looks. A finished grade needs to slope away from the house and any other structures at a rate of about 1 to 2 percent — roughly a 1 to 2 foot drop over a 100-foot run.

That might not sound like much, but even a small low spot that collects water can suffocate the roots of new sod and kill it outright. In East Texas, where clay soils already drain slowly and rain tends to come in hard, fast bursts, proper grading is the difference between water moving off a property the way it should and water sitting on a lawn for days after a storm.

The Big Question: What Do You Actually Mix Into Clay Soil?

This is where it’s worth slowing down, because it’s the single most common mistake homeowners make when trying to improve East Texas clay.

The instinct to add sand to clay soil is understandable. But it’s backwards. As the folks at Tri-Turf Sod Farms put it, citing research from Colorado State University Extension: “Never add fine sand to clay soil. Colorado State University Extension and multiple other sources confirm that mixing sand into clay creates an extremely hard, almost cement-like material. Use compost and organic matter to improve clay structure.”

Cement-like is not an exaggeration. Clay particles are microscopically small and flat, while sand particles are comparatively huge and round. When the two are mixed, the sand particles don’t create air pockets — they fill in around the clay, and the clay cements around the sand. The result is something closer to concrete than to soil. Roots can’t push through it, water can’t drain through it, and a bad problem has become a much worse one that’s difficult to undo.

What Actually Works: Compost

The right amendment for East Texas clay is compost, and the method is straightforward:

  • Spread 2 to 3 inches of quality compost evenly over the bare, graded soil
  • Till it into the top 4 to 6 inches of clay
  • This creates a blended root zone with real porosity — space for water, air, and roots to move through the soil the way they’re supposed to

Compost works because it physically breaks up the clay structure while also feeding the soil biology that clay soils are often lacking, especially on newer construction lots where the original topsoil is long gone. It improves water infiltration and gives roots room to actually spread and establish, all without the cement effect that sand creates.

As Tri-Turf Sod Farms puts it plainly: “You can buy the highest-quality sod on the market, but if you lay it on poorly prepared soil, it will struggle to root, develop disease, or die outright… Skipping or rushing soil prep is the number one cause of sod failure.”

This plays out on plenty of East Texas properties. Beautiful, healthy sod goes down on unprepared clay, looks great for a few weeks, and then starts thinning, yellowing, or dying in patches once the roots hit the hardpan underneath. It’s a disappointing outcome, and almost always a preventable one.

Finishing the Job: Final Grade and Rolling

Once the compost is tilled in, it’s time to set the final grade. A steel landscape rake establishes a smooth, even surface. The finished grade should sit about 1 inch below any adjacent sidewalks, driveways, or patios, so that once sod is laid, it sits flush with those hard surfaces instead of creating a lip.

After grading, the area should be rolled with a 200 to 300 pound lawn roller to firm the soil and eliminate air pockets that could cause uneven settling later. A simple field test can confirm the work: walk across the prepared area and check the footprints. If they sink more than about half an inch, the soil needs more compaction before sod goes down.

Why This Matters More Than the Sod Itself

Homeowners often focus entirely on which grass variety to choose — Bermuda, St. Augustine, Zoysia — and that is an important decision. But the truth is, the soil underneath matters more than the grass on top. The best sod in Texas will still fail on poorly prepared clay. Properly amended soil, on the other hand, gives even an average installation a real shot at long-term success.

The Bottom Line

Taming East Texas clay isn’t about fighting the soil — it’s about working with what it needs. That means testing before guessing, clearing vegetation thoroughly, grading for real drainage, and amending with compost instead of sand. Skip sand entirely. Every time. Get those steps right, and new sod has an honest chance to root deep, establish strong, and hold up through East Texas summers and winters for years to come.

Author: Billy Forrest

Billy Forrest is a lawn care and landscaping professional with decades of hands-on experience serving homeowners across East Texas, and owner of A1 Lawn & Landscape in Lufkin.

104th Annual Meeting & Membership Banquet (Nacogdoches County)

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September 22 @ 6:00 pm 9:00 pm

Sept 22 | The Fredonia Hotel & Convention Center

The Chamber’s Annual Meeting & Membership Banquet celebrates our business community’s accomplishments, honors outstanding leaders, and looks ahead to an exciting future with the new board of directors.

200 N Fredonia St
Nacogdoches, TX 75961 United States
+ Google Map

29th Annual Blueberry Golf Bash (Nacogdoches County)

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October 9 @ 8:00 am 5:00 pm

Swing into action at The Chamber’s annual Blueberry Golf Bash!

Get ready for a day of golf, networking and community spirit at one of The Chamber’s most anticipated events of the year!

Whether you’re looking to:

  • Build camaraderie with a team.
  • Showcase your business as a sponsor.
  • Make a difference by serving as a volunteer.

There’s a place for you at the Blueberry Golf Bash.

Don’t miss this opportunity to connect with local leaders and enjoy a fantastic day on the course. Gather your colleagues and promote your brand at this the event that’s been bringing our business community together for 29 years.

359 Co Rd 5021
Nacogdoches, TX 75964 United States
+ Google Map
(936) 564-2762
View Venue Website

Fall Revival (Shelby County)

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September 27 @ 6:00 pm September 29 @ 6:00 pm

Center MBC invites you to join us in revival. The dates are Sunday, Monday, and Tuesday, September 27-29, at 6:00 PM each night.

Our evangelists will be:
Sunday, Sept 27: Bro. Joe Jones of Roquemore MBC, Henderson, Texas.

Monday, Sept 28: Bro. Dale Walker of Eastside MBC, Gary, Texas.

Tuesday, Sept 29: Bro. Levi Cohorst of Timpson MBC, Timpson, Texas.

936-598-3682

View Organizer Website

Unlock Your Business Growth (Jasper County)

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September 29 @ 5:30 pm 7:00 pm

Are you ready to move your business forward? Join us for a FREE workshop and networking opportunity presented by Communities Unlimited!

You’ll learn:

 Why businesses get stuck

 Practical strategies for growth

 How to access funding

 Ways to strengthen your team

 Actionable next steps you can begin using immediately

 Tuesday, September 29

 5:30–7:00 PM

 J.H. Rowe Resource Center, Building 1
750 E. Gibson Street | Jasper, TX

This workshop is free, but registration is encouraged. Scan the QR code on the flyer to reserve your spot!

Questions? Contact Leanna Hopson at (260) 415-1700 or leanna@jasperchamber.com.

Presented in partnership with Communities Unlimited, EduREACH, and the Jasper–Lake Sam Rayburn Area Chamber of Commerce.

The Salvation Army of Lufkin Launches New School of Performing Arts Music Program for Local Youth

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Registration is Now Open for Fall Classes Covering Voice, Piano, Brass, Percussion, Dance, and Recorder

Lufkin, Texas (September 1, 2026) – The Salvation Army of Lufkin is excited to announce the launch of its new School of Performing Arts Music Program, designed to enrich the lives of young people across East Texas through high-quality art and music instruction. Registration is officially open, and community members are invited to sign up in person at The Salvation Army office located at 412 S. 3rd St., Lufkin, TX 75901.

In Angelina County, many children with a passion for learning music face financial barriers and a limited availability of affordable community programs. To bridge this gap, The Salvation Army of Lufkin is offering Scholarships for families that may need assistance paying the full tuition.

Program Details:

Tracks Offered: Voice, Piano, Brass, Recorder, Percussion, and Dance

Start Date: Wednesday, September 9

Class Schedule: Wednesdays from 5:30 PM to 7:30 PM

Tuition: $40 per month (Scholarships are available upon request to ensure all interested children can participate)

“We believe every child deserves the opportunity to discover and their creative talents regardless of financial background,” said a representative from The Salvation Army of Lufkin

For more information about registration or scholarship applications, please visit The Salvation Army of Lufkin office at 412 S. 3rd St. or call (936) 634-5132.

Ribbon Cutting & Grand Opening: Seasons Wealth + Erahouse (Sabine County)

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September 11 @ 3:00 pm 6:00 pm

A standout new addition to our business community offering Financial Planning, an Art Gallery, and beautifully curated finds.

Location: 107 Texas Street | Hemphill, Texas
Date & Time: September 11, 2026 at 3:00 PM

Angelina College Athletics Weekly Update

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Hey, sports fans,

The Lady Roadrunner and Roadrunner soccer teams opened Region XIV conference play with a pair of impressive road wins, and the AC baseball team is gearing up for the start to its Fall 2026 season.

In addition, Angelina College Athletics welcomed a new – but familiar – face to its men’s basketball coaching staff.

This coming week will see the Lady ‘Runner soccer squad hosting a pair of nationally ranked opponents. We’re hoping to pack the stands for both matches. 

We are AC, and we’re ready to Run ‘Em.  

Here’s a quick rundown of recent events, along with what’s coming up next: 

Lady Roadrunners Take Pair of Conference Road Matches

The Lady Roadrunner soccer team hit the pitch running for conference play, taking a pair of road matches this past week at Northeast Texas Community College and at Paris Junior College.

Against NTCC on Thursday, AC’s ladies reeled off three second-half goals to knock off the Lady Eagles by a 3-0 final. Beatriz Almeida, Emma Brachet Chanal and Olivia Loyola accounted for the three AC goals, with Almeida and Loyola also adding assists in the win. Defensively, the Lady ‘Runners allowed just three shots on goal, with keeper Samuela Valeri saving all three of those attempts. 

Against Paris on Saturday, the Lady Roadrunners jumped out to a 3-0 lead before allowing a last-minute goal, beating the Lady Dragons by a 3-1 final. Almeida, Emilia Piil and Giselle Huerta tallied AC’s goals, with Almeida and Brachet Chanal earning the assists. 

This week, the Lady Roadrunners (2-2, 2-0) play host to a pair of nationally ranked teams. AC will host No. 8 Navarro College at 6 p.m. on Thursday (Sept. 3) before taking on No. 9 Trinity Valley Community College at 6 p.m. on Sunday, Sept. 6. Both matches will take place at the Larry Phillips Family Sports Complex on the Angelina College campus. 

Roadrunner Soccer Opens Season with Pair of Road Wins

After having their regular-season opener canceled last Friday, the Roadrunner soccer team had to wait a little longer to play a meaningful match.

The ‘Runners didn’t let the lull hold them back, with AC taking road wins at Northeast Texas Community College on Thursday and at Paris Junior College on Friday. 

In Thursday’s NTCC match at Mount Pleasant, the Roadrunners battled the always-tough Eagles to a scoreless draw in the first half before erupting for three goals in the second to take the 3-0 win. Albi Zyla, Kanta Maruyama and Diego Ramirez scored for AC, with Jhosua Jory assisting on two of the goals. Maruyama picked up the assist on Ramirez’ goal.

AC’s defense proved solid in the win, allowing just six shots on goal. Runner-keeper Harrison Bond helped preserve the clean sheet with six saves. 

Saturday in Paris, Ramirez scored both goals in the Roadrunners’ 2-1 win over the Dragons – including the unassisted game winner in the 88th minute. 

The Roadrunners (2-0, 2-0) travel to Dallas this Thursday (Sept. 3) to face Eastern Florida State College in a match scheduled to kick off at 7 p.m. 

Roadrunner Basketball Welcomes New Men’s Assistant Coach

The Angelina College men’s basketball program was fully aware of Brandon Martinez and his coaching prowess, having squared off against Martinez’ Coastal Bend Community College teams over the past four years.

When CBCC shuttered its basketball program this past year, converting Martinez into a Roadrunner was an easy choice to make.

AC recently named Martinez its new men’s assistant basketball coach to work alongside head coach J.J. Montgomery. While Martinez fielded highly competitive teams during his tenure at CBCC, his focus on getting his student-athletes to the graduation stage stands out: His graduation/transfer rate topped 95 percent over his four years at the helm.

We welcome Coach Martinez to the Roadrunner family. Click the link below for his full bio:

https://angelina.prestosports.com/information/directory/bios/Assistant_Men-s_Basketball_Coach_Brandon_Martinez

Basketball Schedules Available for Viewing

We’re still a couple of months away from the start of basketball season, but the Roadrunner and Lady Roadrunner teams already have their 2026-2027 schedules in place. Visit the Angelina College Athletics website (angelinaathletics.com) to view those schedules. 

Hoops season is going to get here before we know it. 

For those who just can’t wait to know, the Lady Roadrunners tip off their regular season Oct. 30 in Baton Rouge against Delgado Community College, following with another game on Saturday against Baton Rouge Community College – also taking place in Baton Rouge. The Lady ‘Runners host their first home game on Nov. 6 against Southern University-Shreveport.

On the men’s side, the Roadrunners open their new regular season with a home game against Strength ‘N Motion on Nov. 2 at Shands Gymnasium.

Here are the links to both teams’ schedules:

Lady Roadrunners’ basketball 2026-2027 schedule:

https://angelinaathletics.com/sports/wbkb/2026-27/schedule?jsRendering=true

Roadrunner men’s basketball 2026-2027 schedule:

https://angelinaathletics.com/sports/mbkb/2026-27/schedule?jsRendering=true

AC Baseball, Softball Fall Schedules:

The Roadrunner baseball team will open its Fall 2026 schedule this week with an away game against Alvin Community College. The ‘Runners and Dolphins will square off at Lamar University in Beaumont, with first pitch scheduled for 1 p.m. on Friday, Sept. 4. 

Here are the fall schedules for both the Roadrunner baseball and Lady Roadrunner softball teams. NOTE: These are exhibition games, so there won’t be any live streaming available, nor will there be stats or final scores posted. 

Roadrunner Baseball Fall 2026 schedule:

https://angelinaathletics.com/sports/bsb/2026-27/schedule?jsRendering=true

Lady Roadrunner Softball Fall 2026 schedule:

https://angelinaathletics.com/sports/sball/2026-27/schedule?jsRendering=true

Potential Schedule Changes:

As always in East Texas, the potential exists for schedule changes because of inclement weather. We try to put out the word as soon as we get it, but the quickest way to confirm game days and times is to visit the AC Athletics website (angelinaathletics.com) to view the most updated schedules. We’ll also send out word on social media (AC Athletics Facebook and Instagram, etc.), but the on-line schedule will always serve up the most recent updates. 

Live Streaming Reminder: 

All AC Athletics regular-season home games are live streamed on TSBN Sports (a free streaming service for fans), with most of the conference road games also available for streaming. (This does not include baseball and softball fall games, as those are not considered official games.)

Once TSBN posts its schedules, AC fans simply need to visit the AC Athletics web site, look at the scrolling schedule in the middle of the page and click the blue “Video” link. 

TSBN also offers an app great for smart phones, devices and smart TVs. (You’ve GOT to see those matches and games on the big screen.)

Reminder II: Admission to ALL Angelina College Athletics sporting events is free, as is the TSBN live streaming. Any other links offering streaming are scams.  

Reminder III: For the most current schedule updates (especially for potential weather issues) visit the official Angelina College Athletics website (angelinaathletics.com). Fans can also receive updates on the AC Athletics Facebook, X/Twitter, and Instagram pages. 

Upcoming schedules: 

Thursday Sept. 3:

Lady Roadrunner Soccer vs. No. 8 Navarro College, 6 p.m. at the Larry Phillips Family Sports Complex on the AC campus.

Roadrunner Soccer vs. Eastern Florida State College, 7 p.m. in Dallas, TX. 

Friday, Sept. 4:

Roadrunner baseball at Alvin College, 1 p.m. at Lamar University in Beaumont, TX. 

Sunday, Sept. 6:

  Lady Roadrunner Soccer vs. No. 9 Trinity Valley Community College, 6 p.m. at the Larry Phillips Family Sports Complex on the AC campus.

For any other information, contact Sports Information Director Gary Stallard at gstallard@angelina.edu

We’ll see you at the games.

Gary Stallard
Email: gstallard@angelina.edu.
Phone: (936) 465-4614