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Bella Salon Christmas Party (Angelina County)

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December 4 @ 10:00 am 6:00 pm

You’re Invited: Bella Salon Christmas Party – December 4th! 

A Celebration of Beauty, Community & Holiday Cheer

The holiday season is officially here, and we could not be more excited to invite YOU to our Annual Bella Salon Christmas Party on Thursday, December 4th from 10 AM – 6 PM!

This is one of our favorite days of the entire year—a time when we get to celebrate with our beautiful Bella family, spoil our guests, and spread a little extra holiday magic. Whether you’re shopping for loved ones, picking up gifts for yourself, or just want to enjoy a fun day at the salon… You don’t want to miss this event.

What You Can Expect:

Door Prizes & Giveaways
We’ll be giving away prizes throughout the day—so yes, every visit comes with a chance to WIN!

25% OFF All Aveda Products
35% OFF All Aveda Skincare
This is our BIGGEST product sale of the year!
Stock up on gifts, favorites, and the Aveda essentials you love.

PRO TIP: Aveda makes the BEST stocking stuffers!

Holiday Drinks & Snacks
Enjoy festive treats while you shop!
We’ll even be serving a specialty Christmas cocktail you’re going to LOVE.

20% OFF Shampoo + Blowout Specials- the day of!
Come treat yourself to a little glam time—perfect for holiday photos, parties, or just because you deserve it.

Extra Service Discounts & Incentives
We’ll have surprise savings on select services throughout the day , including 20% OFF SELECT SERVICES when you prebook with select stylists! – you MUST be here to take advantage of them!

Shop for Christmas… or Treat Yourself

This event is perfect if you want to:
Build a custom Aveda gift box
Treat your best friend, sister, mom… (or YOU!)
Support local small businesses while holiday shopping

Stock up on haircare + skincare for the winter season

Enjoy a beautiful day celebrating with the Bella team

No appointment is required to shop—but if you want a shampoo blowout, we recommend booking ahead!

Event Details:

Bella Salon
Thursday, December 4th
10 AM – 6 PM

Call us at 936-634-2004
Or book online at www.bellasalonoflufkin.com

Bring a friend, bring your holiday spirit, and come be part of the Bella magic.
We truly can’t wait to celebrate with you!

Happy Holidays from all of us at Bella Salon — where beauty, community, and joy always come first. 

Chamber’s Favorite Things (Angelina County)

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December 9 @ 11:30 am 1:00 pm

Join us next Tuesday on December 9, for Chamber’s Favorite Things, part of our Women’s Networking Series, presented by Southside Bank! This exciting event will take place from 11:30 AM to 1 PM, and the best part? Over 20 lucky attendees will walk away with fantastic prizes! Don’t miss out, it’s just around the corner!

Secure your spot by registering today! And capture the Christmas spirit with a snapshot with The Big Picture Events; rumor has it, a special guest might make an appearance!

Register today >>> bit.ly/WNL-1225

$20 for investors

$ 25 for non-investors

900 Crown Colony Dr.
Lufkin, TX 75901 United States
+ Google Map
936-675-1099

City of Lufkin Announces a Full Weekend of Holiday Festivities December 4-7, 2025

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LUFKIN, TEXAS
The City of Lufkin is thrilled to announce an exciting lineup of holiday events taking place from December 4 through December 7, 2025. From beloved traditions to new seasonal favorites, Downtown Lufkin will be busy with family-friendly festivities, live entertainment, and holiday cheer all weekend long.

Thursday, December 4, 2025

The Grand Ol’ Christmas Show

7:00 PM · The Pines Theater; 113 S First St, Lufkin, TX 75901
Presented by the Angelina Arts Alliance

Kick off the holiday weekend with a nostalgic and heartwarming performance of The Grand Ol’ Christmas Show. This live variety show features classic Christmas tunes, comedy, and storytelling, bringing audiences a cheerful and timeless holiday experience at the historic Pines Theater.

For more info, visit: angelinaarts.org/ticket—events#calendar-4ad6ed84-5dcf-46c5-bfcc-b5354a8f3182-event-802bd172-0d77-4a8c-8240-f59978eeb92d

Friday, December 5, 2025

Lighting of Rudolph the Red-Nosed Pumping Unit

Festivities begin at 5:00 PM; 222 E. Shepherd Ave
Presented by LUFKIN Industries

Lufkin’s most iconic holiday tradition returns to Downtown: the Lighting of Rudolph the Red-Nosed Pumping Unit. Standing 45 feet tall, this fully operational pumpjack is decorated with thousands of sparkling lights and comes to life once it’s dark enough for the lights to shine. The lighting will be led by LUFKIN Industries, continuing a celebrated tradition that generations of families have enjoyed.

Movie in the Square

Immediately following the Lighting of Rudolph · Cotton Square
Presented by Angelina Arts Alliance
Sponsored by Security & Guaranty Abstract Co. and Visit Lufkin

After Rudolph light ups the night, the festivities continue in Cotton Square with a free Christmas movie under the stars. Guests are encouraged to bring chairs and blankets and enjoy an evening of holiday magic with friends and family.

Saturday, December 6, 2025

ADAC Reindeer Run

8:00 AM Morning Event · Downtown Lufkin

Start the morning with the ADAC Reindeer Run, a fun and energetic race supporting ADAC of Deep East Texas. This community run brings together families, athletes, and holiday supporters for a joyful start to Saturday’s celebrations.

For more info, visit: runsignup.com/Race/TX/Lufkin/ADACReindeerRun

Lufkin’s Lighted Christmas Parade

5:30 PM · Downtown Lufkin

In the evening, the streets of Downtown Lufkin sparkle during Lufkin’s Lighted Christmas Parade. Featuring dazzling floats, cheerful performances, and community spirit, this beloved parade continues to be one of the most anticipated events of the season.

Sunday, December 7, 2025

Festival of Trees

2:00 – 4:00 PM · Museum of East Texas; 503 N Second St, Lufkin, TX 75901

Complete the weekend at the Festival of Trees, a joyful celebration showcasing beautifully decorated Christmas trees. It’s a warm and festive way to wrap up Lufkin’s holiday weekend.

For more info, visit: metlufkin.org/event-details-registration/family-day

A Weekend of Holiday Magic

“With so many events happening throughout Downtown Lufkin, this weekend offers something truly special for every member of our community,” said Visit Lufkin. “We’re excited to bring our residents and visitors together for a memorable holiday experience.”

For more information about holiday happenings in Lufkin, visit VisitLufkin.com or follow Visit Lufkin on social media.

PATV Powersports Grand Opening (Jasper County)

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December 6 @ 9:00 am 2:00 pm

YOU’RE INVITED

Join us for our Grand Opening Celebration featuring Music, a Polaris Inc. Sportsman 450 ATV Giveaway, and delicious offerings from Wing Junkiez Concession’s and Ken’s Treats. Witness the ribbon-cutting ceremony held by the Jasper-Lake Sam Rayburn Area Chamber of Commerce. Ready to enjoy a fun-filled day? We can’t wait to bring the community together to celebrate.

Timeline (December 6th, 2025)
• 9 AM- Grand Opening Starts
•10AM-Ribbon Cutting Ceremony Begins
•11-2 PM- Lunch and Sweet Treats by Wing Junkies and Ken’s Treats.
•12PM-Winner Announced for ATV Giveaway
• 2 PM-Grand Opening Ends

How to enter the Giveaway?
1.) Can enter at both locations (PATV Powersports/PATV Powersports-Jasper)
2.) Purchase a new/used unit=5 Entries
3.) Spend $500+ in Parts or Service=1 Entry

ATV Giveaway Entries start October 22-December 6th, 2025

Trail of Lights (San Augustine County)

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December 6 @ 6:00 pm 8:00 pm

FREE FAMILY FUN! Saturday Dec 6, 6-8 pm. Santa and Mrs. Claus, gifts, cookies, cocoa, wassail, crafts, games, a snowball fight! Come to Mission Dolores and enjoy the fun. RAIN OR SHINE! Walk the lighted trails during the whole month of December.

Coldspring Volunteer Velanteer Fire Department 55th Anniversary Gala

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December 6 @ 6:00 pm 8:00 pm

GALA REMINDER!
Coldspring Volunteer Fire Department’s 55th Anniversary Gala is almost here, and we are SO excited!

Date/Time Information:
December 5th, 6:00 PM
Location:
125 FM 1514, Coldspring, TX 77331

Get ready for a night full of celebration, memories, and community fun as we honor 55 amazing years of service!

INTERESTED IN GOING?

Tickets are $55, and you can grab yours from any CVFD member!

Someone will be at the station every weekday from noon to 1 pm and 5 pm to 7 pm for ticket sales. If arrangements need to be made outside of this time, please call. 832-599-3226 or 936-653-2302, we accept cash, check, or cc

Or stop by the station any Tuesday night from 7 PM – 9 PM to pick one up in person!

AND WE STILL NEED YOUR OLD PHOTOS!

If you’ve got any throwback pictures from past CVFD events, calls, parades, or community moments… we want them!

You can:

Send them to us on Facebook Messenger
Comment them down below
Or email them to coldspringvfd@gmail.com

Help us make this night even more special with the memories YOU have shared with us over the years!

Let’s make this gala unforgettable! See y’all there!

(936) 653-2184

View Organizer Website

Kids Talk About God by Carey Kinsolving and Friends

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How Can We Make Jesus More Important In Our Lives?

“We can make Jesus more important in our lives by putting Christ in the center of all we do,” says Nathaniel, 8. “We do this by finding pleasure in studying God’s Word, learning about him and hiding God’s Word in our heart that we might not sin against him.”

The issue in all of life always comes down to this question, “Who is the center of the universe?”

If I’m the center, then everything must revolve around me. Living the self-centered life is difficult because I can’t always get everyone to conform to my plan for their lives. It’s hard taking the place of God, but many try it.

With Jesus Christ as the center, my world takes on a decidedly different orbit. I’m now seeking to discover God’s game plan for my life and others. I don’t have the pressure of pushing my way to the top of a fantasy world where I’m the center.

As the good shepherd, Jesus will lead me in life paths that are good for me and others. People may misunderstand me or even ridicule me because I’m not following the crowd, but it’s OK because I’m living before an audience of One. I’m not living for people’s approval. I’m living in light of eternity. I’m not a soloist. I’m a team player, and God is calling the plays.

When the disciples of John the Baptist told him that the ministry of Jesus was increasing, he said, “He must increase, but I must decrease” (John 3:30).

How does Jesus increase? Use your memory, says Chandler, 8: “Remember all the times that Jesus saved you from something so that it will get you to believe in him.”

Short memories cause us to block God’s plan for causing Jesus to increase. We so easily forget where we were when God found us. The Bible paints a picture of God ever pursuing us when we were “lost.” Yes, lost. Without God, you are as lost as a goose flying north in the middle of winter.

To be found by God means you come face-to-face with the reality that the universe revolves around Jesus Christ, not you. You realize that when Jesus died on the cross, he died for your sins. You accept God’s free gift of eternal life by believing in Jesus as your savior.

Now that your eternal destiny is sealed, you can reorient your world as Grace, 9, suggests: “We need to be more like a servant and become less important because Jesus is the one who should be the most important.”

When Jesus’ disciples got in an argument over who was the greatest disciple, Jesus said, “He who is greatest among you, let him be as the younger, and he who governs as he who serves” (Luke 22:26).

I can guarantee this is not what the disciples had in mind when they argued over who was top dog. The disciples were shocked when Jesus washed their feet at the Passover meal on the night before his crucifixion. Slaves or household servants usually washed the feet of guests.

Think about this: As Jesus becomes more important in your life, you’ll think in ways you can’t even imagine now. Like the disciples, you’ll be shocked at what Jesus wants to do through you.

Memorize this truth: “He must increase, but I must decrease” (John 3:30).

Ask this question: Is Jesus increasing or decreasing in your life?

______________________________________________________________________________________

Kids Talk About God is designed for families to study the Bible together. Research shows that parents who study the Bible with their children give their character, faith and spiritual life a powerful boost. To receive Kids Talk About God three times a week in a free, email subscription, visit www.KidsTalkAboutGod.org/email

First “Bible Map” Still Shapes How We Think About Borders

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How a 500-year-old printing mistake changed the way Christians see the world

If you open a modern study Bible, chances are you’ll find a set of maps tucked in the back: Israel in the time of Joshua, the kingdoms of David and Solomon, Paul’s missionary journeys. For many believers across the Texas Forest Country, those maps have quietly shaped how we imagine the biblical world – and even how we think about nations and borders today.

A new study from the University of Cambridge says that influence runs deeper than most of us realize. It traces the story back 500 years to what may be the first Bible ever printed with a full map of the Holy Land – an Old Testament published in Zürich in 1525, during the early days of the Reformation. And it all started with a mistake.

The Bible map that was printed backwards

In 1525, printer Christoph Froschauer released a German Old Testament that included a woodcut map of the Holy Land by artist Lucas Cranach the Elder. The idea was radical for its time: show readers where the stories of Scripture took place, right on the page. 

There was just one problem.

The map was printed backwards – literally flipped so that the Mediterranean Sea appears on the east side instead of the west. According to Cambridge scholar Nathan MacDonald, no one in the print shop seems to have noticed. People in northern Europe simply didn’t know the geography of Palestine well enough to catch the error. 

Professor Nathan MacDonald with Christopher Froschauer’s 1525 Old Testament open at Lucas Cranach the Elder’s map of the Holy Land, in the Wren Library, Trinity College, Cambridge   Credit University of Cambridge

Yet this “wrong-way” map became hugely important. It showed:

  • The route of Israel’s wilderness wanderings
  • The Jordan River and key cities like Jericho and Jerusalem
  • And, most importantly, the Promised Land divided into twelve tribal territories – Judah, Benjamin, Dan, Naphtali, and the rest – each marked off with clear lines. 

That visual of God’s people living in neat, bordered blocks of land would echo through centuries of Bible publishing.

From spiritual inheritance to political borders

MacDonald’s article in The Journal of Theological Studies argues that maps like Cranach’s did something subtle but powerful: they taught people to see the Bible – and eventually the modern world – in terms of sharp, linear borders between homogenous territories

Map of the Holy Land from Christoph Froschauer’s 1525 Das Alt Testament dütsch (Zentralbibliothek Zürich, 31 Nv 02: 1, https://doi.org/10.3931/e-rara-32932).

In the Middle Ages, Christian maps of the Holy Land were less about politics and more about pilgrimage and inheritance. They showed the tribal territories of Israel as a way of saying:

“This is the land God promised His people – and in Christ, these promises belong spiritually to the Church.”

The borders on those early maps symbolized spiritual inheritance, not modern state lines. Christians “walked” those maps with their eyes, imagining themselves traveling from Nazareth to Jericho to Jerusalem, visiting holy places in prayer even if they never left home. 

But something changed between the late 1400s and the 1600s:

  • Mapmakers in Europe began drawing clear boundaries not just in Bible maps, but on maps of kingdoms and countries.
  • Atlases started to show political territories separated by sharp lines – France here, Spain there, each color-coded and enclosed. 
  • At the same time, Protestant Bibles spread across Europe, often with four standard maps: the wilderness journey, the tribal division under Joshua, the land in Jesus’ day, and Paul’s journeys. 

In other words, Bible maps pioneered the style – and then the rest of the world followed.

Detail (center-right) of the Large Burchard Map showing Ephraim, Benjamin and Dan and tribal borders marked in red ink (Carte nautiche, IV (recto); by permission of Ministero della cultura / Archivio di Stato di Firenze; https://archiviodistatofirenze.cultura.gov.it/archividigitali/riproduzione/?id=148182&ua=37)

Those tribal borders, originally meant to picture God’s people receiving their inheritance, became the visual template for how people thought nations “ought” to look: neatly divided, clearly separated, and fixed on a map.

Reading borders back into the Bible

The influence didn’t stop with cartography. MacDonald shows that, as political thinking in Europe shifted toward the idea of the modern nation-state, people also started reading that idea back into Scripture itself

Take Genesis 10, often called the “Table of Nations.” It lists the descendants of Noah’s sons – Shem, Ham, and Japheth – and briefly mentions where their families spread out after the flood. For centuries, Christian writers were mainly interested in:

  • How different languages came from this moment (especially in connection with the Tower of Babel in Genesis 11)
  • Which biblical names might be linked to which ancient peoples

But by the 1600s and 1700s, some scholars and legal thinkers began to treat Genesis 10 as if it were a divine blueprint for modern national borders.

For example:

  • English writers argued that Japheth’s descendants received Europe as their allotted territory and that the “isles of the Gentiles” in Genesis 10:5 included the British Isles – implying that Britain’s place on the map was ordained by God. 
  • The jurist John Selden used Genesis 10 to argue that land (and even the sea) could be divided into territories with clear, exclusive ownership – much like private property. 
  • Commentators began to describe this division “after their lands” as an orderly carving up of the world into fixed, bounded territories, much like Joshua dividing Canaan among the twelve tribes. 

A text that hardly mentions borders at all gradually became, in some people’s minds, a proof-text for the way modern nations are drawn on a map.

Why this matters in 2025

For readers across Angelina, Nacogdoches, Jasper, Newton, Polk, and the rest of our Texas Forest Country region, this might sound like distant academic history. 

But MacDonald warns that the effects are very current:

  • Many believers today still assume that our modern idea of a nation with fixed, hard borders is directly and straightforwardly “biblical.”
  • Some government communication – even here in the United States – frames border enforcement with Bible verses, as if guarding a national boundary is the same kind of calling described in Isaiah or Joshua. 

In fact, MacDonald asked both ChatGPT and Google Gemini whether borders are biblical. Both AI systems simply answered “yes,” reflecting this widespread assumption. He argues the reality is more complicated. 

The Bible absolutely cares about land, people, justice, and how communities live together under God. But it’s speaking into very different political realities than modern nation-states, passports, and GPS-drawn lines on a screen.

A more careful way to read our Bible maps

So what do we do with this as Bible-believing Christians in East Texas?

  1. Be grateful for the maps – but recognize their history.
    Those Bible maps in the back of your favorite translation are powerful tools. They help us remember that the stories of Scripture happened in real places, not in some fantasy world. But they were created by humans, at a particular time, with particular assumptions about borders and territory.
  2. Distinguish between spiritual inheritance and political claims.
    When we see the tribal allotments of Israel, it’s good to remember the spiritual reality they point to – God giving His people an inheritance, and in Christ, offering us an eternal one. That’s different from saying our modern political arrangements are guaranteed or mandated in the same way.
  3. Be cautious about giving our map lines divine authority.
    Borders matter. Nations have responsibilities. Security is real. But whenever anyone – on the left or the right – claims that their way of drawing lines on a map is simply “God’s way,” we should slow down and go back to Scripture carefully. 
  4. Let the Bible shape our politics, not the other way around.
    MacDonald’s big point is that in early modern Europe, political ideas began to reshape how people read the Bible. The challenge for us in the Texas Forest Country is to flip that back: allow the Word of God to correct and challenge our assumptions, instead of forcing it to support whatever political map we happen to live under.

Seeing the land with fresh eyes

 The ‘Modern Map of the Holy Land’ from the 1486 (1482) Ulm reprinting of Ptolemy’s Cosmographia (https://purl.stanford.edu/fs844yc9264).

Five hundred years ago, a misprinted map in a Zürich Bible helped kick off a quiet revolution. It turned the Bible into what one scholar calls a “Renaissance book,” complete with maps and visual aids, and it gave countless believers a way to take a “virtual pilgrimage” across the Holy Land with their own eyes. 

That same map, and the many that followed, also helped teach generations to see the world as a patchwork of territories and borders – sometimes reading more into the Bible than the text itself actually says.

For Christians in East Texas, the invitation is simple but profound:

  • Open your Bible.
  • Look at the maps.
  • Give thanks that God’s story is rooted in real places and real history.
  • And then ask: What is this text really saying?

Not just about borders and nations, but about the God who claims every tribe, tongue, and people as His own.

Angelina College Soccer Players Earn Post-Season Honors

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Jory Named Conference MVP, 1st Team All-Region

Both Angelina College soccer teams recently wrapped up their 2025 seasons, with each team spending time in the national rankings while making appearances in the ensuing conference tournaments.

The result was a solid contingent of players named to respective post-season superlatives lists.

The Roadrunners’ Jhosua Jory earned All-Region XIV Most Valuable Player and 1st Team All-Region honors following his brilliant freshman season with AC. 

Also named to the All-Region 1st Team was teammate Patricio Villalobos. ‘Runners earning 2nd Team All-Region accolades were Albi Zyla, Josmy Ngandola and Christian Castaneda. 

The Lady Roadrunners saw Beatriz Almeida and Sarah Riboe land on the All-Region 1st Team list, while Anne Vandaele and Madelyn Heubel earned 2nd Team honors. Juana Bulla was named Honorable mention. 

Jory, a freshman from Cinco Ranch High School in Houston, Texas, finished among league leaders in total points (23), goals (9) and assists (5). Those numbers were impressive, but Jory provided an all-time AC Soccer highlight when he nailed the last-second game winner in AC’s thrilling 1-0, double-overtime win at Blinn College in the Gulf Coast South District Semifinals. 

Villalobos, a sophomore from Instituto CADE in Aguascalientes, Mexico, served as the team’s primary facilitator from his midfield position.   

Zyla, a freshman from Clear Springs High School in League City, Texas, proved an all-around player on both ends of the pitch, helping to keep the offense moving while providing valuable efforts on the back line. 

Ngandola, a sophomore product of MBO Rijnland in The Hague, Netherlands, was one of the team’s top defenders in both of his seasons at AC. 

Castaneda, a sophomore from Langham Creek High School in Houston, was among the nation’s leaders in assists (he finished tied for sixth nationally) over most of the season. Castaneda wrapped up his final year at AC with 23 points, 11 assists and six goals – including two game-winning kicks. 

The Roadrunners finished their 2025 campaign with a final record of 11-5-1 and an appearance in the Region XIV Conference Tournament finals. 

On the Lady ‘Runners’ side, Almeida, the freshman from School of the Nations in Brasilia, Brazil, led the team in goals scored with 11, adding three assists and finishing with 27 points. 

Riboe, the speedy sophomore midfielder from Espergærde Gymnasium in Helsingor, Denmark, was a big reason the Lady Roadrunners were able to maintain such a high-speed attack on offense. 

Vandaele, a freshman from Niort, France, tied Almeida with the team lead in total points with 27 after scoring 11 goals and providing five assists. 

Heubel, a freshman from Lumberton, Texas, helped anchor a Lady ‘Runner defense that allowed just five goals all season long – tops in Region XIV, and third overall nationally. 

Bulla, a sophomore from Medellin, Colombia, tallied eight points that included four goals for the year. 

The Lady Roadrunners finished the year with a record of 10-3-1 and their second consecutive Region XIV South Zone championship, along with an appearance in the Region XIV Conference Tournament semifinals. 

The email address for AC’s Sports Information Director is gstallard@angelina.edu

The Gratitude Advantage: Why Thankfulness Transforms Business Culture

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This time of year, we’re reminded to pause, give thanks, and count our blessings. But gratitude isn’t just a seasonal activity for the Thanksgiving holiday—it’s a leadership principle that can transform the culture of any business year-round.

Too often, business leaders think culture is built through perks, policies, or motivational posters. But in my experience, the most powerful driver of culture is gratitude. A leader who chooses thankfulness sets the tone for an organization where employees feel valued, customers feel respected, and communities feel served.

Gratitude isn’t soft—it’s strategic. And when applied consistently, it becomes a competitive advantage in a cutthroat marketplace.

Insight #1: Gratitude Shifts Perspective

Leadership is stressful. We face challenges, deadlines, and financial pressures that can easily lead to frustration or negativity. Gratitude doesn’t erase those challenges, but it shifts our perspective.

Instead of asking “Why me?” gratitude asks, “What can I learn?” Instead of focusing on what’s missing, it notices what’s present. Instead of dwelling on setbacks, it celebrates progress.

For small business leaders, this mindset shift can be the difference between burnout and resilience. Gratitude creates leaders who inspire instead of complain, who encourage instead of criticize, and who see opportunities where others only see problems.

Insight #2: Gratitude Strengthens Relationships

At the heart of every business are relationships—with employees, customers, vendors, and partners. Gratitude is the glue that strengthens those bonds.

  • When leaders thank employees genuinely and consistently, engagement rises.
  • When businesses show appreciation to customers, loyalty grows.
  • When companies acknowledge the contributions of partners and vendors, trust deepens.

It’s no accident that some of the strongest, longest-lasting companies also have cultures of recognition and appreciation. People don’t just want to be paid—they want to be valued. Gratitude delivers that value in a way money never can.

Insight #3: Gratitude Fuels Resilience

Business is rarely smooth sailing. There are downturns, disruptions, and unexpected crises. What separates leaders who crumble from those who persevere? Gratitude.

Veterans of the business world (and of life) know that gratitude builds resilience. When you intentionally remember past blessings, you’re better equipped to face future battles. Gratitude helps you see challenges not as roadblocks but as stepping stones to growth.

As 1 Thessalonians 5:18 reminds us: “Give thanks in all circumstances; for this is God’s will for you in Christ Jesus.” That’s not just good theology—it’s powerful leadership strategy.

Insight #4: Gratitude Multiplies Influence

Gratitude doesn’t just transform individuals and teams—it multiplies influence.

Think about the leaders you admire most. Chances are, they carry an attitude of thankfulness. Gratitude is magnetic. It attracts people, inspires confidence, and fosters loyalty. Leaders who are consistently grateful tend to have teams that go the extra mile, customers who stick around, and communities that rally behind them.

That’s the gratitude advantage: it multiplies what money alone can’t buy—trust, loyalty, and long-term impact.

Practical Action Steps for Business Leaders

If you’re ready to bring gratitude into your business culture, here are three simple practices:

1. Start Meetings with Thanks

Before diving into the agenda, take 60 seconds to highlight one person, one success, or one blessing. This sets a positive tone and keeps perspective grounded.

2. Write More Thank-You Notes

Handwritten notes, quick emails, or even text messages of appreciation go further than you think. Make gratitude a habit, not an afterthought.

3. Build Gratitude into Recognition

Formalize it. Celebrate employees who model gratitude. Recognize customers and partners publicly. Make thankfulness part of your brand identity.

The Gratitude Advantage in Action

At MSGPR, I’ve seen firsthand how gratitude shapes outcomes. Clients who approach marketing with a spirit of thankfulness—for their customers, their team, and their opportunities—create messages that resonate more deeply. Teams that celebrate wins, no matter how small, build momentum that carries them through challenges.

Gratitude doesn’t just feel good—it drives results.

That’s a Wrap

In today’s fast-paced, competitive marketplace, leaders are tempted to lead with urgency, fear, or control. But the leaders who make the deepest impact lead with gratitude.

This Thanksgiving, let’s remember that gratitude is not just for the holiday table. It’s a daily practice that transforms perspective, strengthens relationships, fuels resilience, and multiplies influence.

Thankfulness isn’t weakness—it’s wisdom. And it’s one of the greatest advantages any leader can have.

Here in East Texas, we know gratitude is more than words—it’s a way of life. Families gather, neighbors support each other, and communities thrive when thankfulness is at the center. As we celebrate Thanksgiving, let’s remember that a grateful heart is also the strongest foundation for leadership and business success. For more on faith-driven leadership and values-centered business, visit MSGPR.com.