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Mid Morning Coffee (Houston County)

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June 18 @ 10:30 pm 11:30 pm

Thursday, June 18th – Mid-Morning Coffee at Cattleman’s Country Cafe 9:30 AM
Join us for our June Mid-Morning Coffee at Cattleman’s Country Café!

Start your day with great coffee, friendly faces, and meaningful connections as we gather with fellow Chamber members and community businesses. Each month, a different local business welcomes us in to share their story, highlight their goals, and connect with others who help make the Crockett Area thrive.

Whether you’re looking to grow your network, promote your business, or simply stay in the loop with what’s happening in our community, Mid-Morning Coffee is the perfect place to be!

What to expect:
• Networking with local business leaders and community members
• Updates on local events, businesses, and opportunities
• Coffee, snacks, and fellowship — all free to attendees
• Door prizes and raffle giveaways contributed by participating businesses
• Opportunities to introduce yourself, share your business, or promote upcoming events

Want to speak?
Businesses are invited to give a 2–5 minute presentation during the event. Speaking time is available for $2 per minute, or just $1 per minute for Chamber members. All proceeds benefit the Crockett Area Chamber Scholarship Fund.

Come sip, share, and connect — we’d love to see you there!

Cattleman’s Country Cafe
893 TX-7 West
Crockett, TX 75835
Face Book: Cattleman’s Country Cafe
936.546.7477

Community Fun Day (Sabine County)

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June 16 @ 2:00 pm 5:00 pm

Hemphill Care Center is gearing up for Community Fun Day!

June 16 will be a great time with a bounce house, good food, and plenty of fun for everyone.

Catch all the details here:
https://www.facebook.com/share/p/1HPX4w3u1L/

The People You’re Developing (Or Aren’t)

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On the slow, deliberate work of raising up the leaders who come after you

There is an old hand who used to work the lumber yards near where I grew up, a man who had taught maybe a hundred younger men the trade over forty years. I asked him once how he chose who to invest in. He said, “I did not choose. I just paid attention to who was paying attention.” Then he added, “And I made sure I taught while I was working, not after. If you wait until the work is done to teach, you will never teach. The work is never done.”

I have thought about that conversation more times than I can count. It contains, in two sentences, what most leaders get wrong about developing the people who come after them. We tell ourselves we will invest in our team when things settle down. We tell ourselves we will start mentoring next year, after this initiative wraps. We tell ourselves the development will happen later, in dedicated time, when the calendar opens up. The calendar does not open up. The work is never done. And the people we said we would develop, eventually, leave or stagnate or are quietly passed over for the next opportunity, because the development we promised them was always going to happen later, and later turned into never.

“The leaders you are developing are the ones you are developing right now, in the work you are already doing. The rest is intention without action.”

Why we postpone what we know we should do

If developing people is so clearly the work of leadership, why do so many leaders postpone it? I have come to believe the reason is rarely a shortage of time. It is something more honest, and harder to admit. Investing in another person’s growth is slow, expensive, and often invisible in any current quarter. The return shows up years later, sometimes after we are no longer in the role, sometimes in the success of someone who will not remember to credit us. None of those outcomes scratches the itches that drive most of us in our seasons of greatest output. The work of developing others has to be done for its own sake, or it does not get done at all.

Scripture is direct about this. Paul, writing to Timothy from prison, gives a charge that has shaped my own thinking about leadership development for many years. “And the things that thou hast heard of me among many witnesses, the same commit thou to faithful men, who shall be able to teach others also” (2 Timothy 2:2, KJV). Notice the chain. Paul to Timothy. Timothy to faithful men. Faithful men to others also. Four generations in one verse. Paul is not telling Timothy to build a platform. He is telling Timothy to build a chain that will outlast both of them. That is what leadership development is. It is the work of building a chain that does not break when one link steps out of the role.

The deception of generic investment

Most leaders, asked whether they invest in their people, will say yes. They believe it. They genuinely care. They go to the team functions. They say encouraging things in performance reviews. They mean well, and the people around them know they mean well. But generic care is not the same thing as deliberate development, and the difference shows up in the lives that get changed.

If I asked you, right now, to write down the names of the two or three people you are deliberately developing this quarter — with a specific stretch you are putting them through, a specific conversation you owe them, a specific experience you are engineering for them in the next ninety days — could you do it? If you could not, you are doing what most leaders do, which is generic care that feels like investment but does not produce leaders. There is no shame in this. It is the default. But the leaders who actually build chains are the ones who refuse to settle for the default, and who pay the price of being specific.

Jesus, who could have built any organization he wanted, chose twelve. Out of the twelve, he poured deeper investment into three. Out of the three, he had a particular friendship with one. The pattern is striking, and it is not accidental. The leader who tries to develop everyone equally develops no one well. The leader who develops a few well changes the trajectory of an organization for a generation.

“You cannot disciple a crowd. You can only disciple people, one at a time, with their names written somewhere only you see.”

Three disciplines of the leader who actually develops people

Name them, specifically and privately

Pick two or three. Not because the others do not matter — they do, and they will receive your general care and competence as a leader. But your deliberate development can only be deliberate if it is specific. Write the names down on a piece of paper, or in a journal, or in some place that only you see. Then, for each name, write three things. What stretch do they need this quarter that they cannot give themselves? What conversation do I owe them that I have been postponing? What experience can I engineer for them in the next ninety days that will grow capacity faster than another year of doing what they already do well?

If the answers come quickly, you are already doing the work. If they come slowly, or vaguely, that is information. The development is not happening. The intention is. The two are not the same.

Give them work that is genuinely uncomfortable

People do not develop by doing what they are already good at. They develop by being put one step beyond their current capacity, in conditions where the stakes are real but recoverable, with a leader nearby who will not rescue them from the discomfort. The discomfort is the development. The stumble is the development. The look of bewilderment when they realize they are responsible for something that is harder than what they expected — that is the development.

The hardest part of this, for most leaders, is not finding the stretch work. It is resisting the urge to step in and take it back the moment the person struggles. We tell ourselves we are helping. We are usually protecting our own discomfort with watching them struggle, and we are stunting their growth in the process. The proverb captures it. “Iron sharpeneth iron; so a man sharpeneth the countenance of his friend” (Proverbs 27:17, KJV). Iron sharpens iron through friction, not through ease. If your developmental relationships have no productive friction in them, they may not be developmental at all.

Talk about their future, not just their performance

Performance conversations look at what someone has done in the last quarter. Development conversations look at who someone is becoming over the next several years. Most leaders have plenty of the first kind and almost none of the second. The result is teams full of people who are well-managed and underdeveloped, who know exactly what they did last week and have no idea where the relationship is taking them.

Once a quarter, sit down with each of your two or three. Set the deliverables aside. Ask, “Where do you want to be in three years? What is in your way? What am I doing that helps, and what am I doing that hinders?” Then listen, slowly. The first answer is usually rehearsed. The second answer, if you wait for it, is more honest. The third answer is sometimes the one that changes everything you thought you understood about the person you have been working with for years.

Leadership Reflection

•  If I asked you to write down, this minute, the names of the two or three people you are deliberately developing this quarter — with the specific stretch each one is in — could you do it?

•  Which person on your team has been given work in the last ninety days that genuinely stretched them, and how did you handle the moment they stumbled?

•  When was the last conversation you had with someone on your team that was entirely about their future, not their current deliverables?

•  What chain are you building? Who, on your watch, is being prepared to do for someone else what no one ever did for you?

The chain that outlasts the role

The lumber yard man I mentioned at the beginning of this essay died several years ago. I went to his funeral. The room was full of men in their fifties and sixties and seventies who had passed through that yard at some point in their early lives, and many of them got up to speak. They did not talk about lumber. They talked about a man who had taken time, in the middle of the work, to teach them how to think about it. Most of them, by then, were running their own crews. A few were running their own businesses. One was a foreman on a job site bigger than anything the old man would have been able to imagine when he first hired the kid in question.

That is what leadership development looks like, when it is real. It is not a program. It is not a quarterly initiative. It is the slow, deliberate, often invisible work of pouring into specific people, in the middle of the regular work, while there is still time. It does not pay in any current quarter. It pays for decades, in the lives of the people who learned, on your watch, how to do for others what you did for them.

Whoever the two or three are, in your world right now, write the names down today. Then, before the week is out, do one thing for each of them that you would not have done if you had not written the names. That is how the chain begins. The work is never done. So you might as well start teaching now, while you are doing it.

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A note from Lee: If any of this lands where you are right now, and you would value an unhurried conversation with someone whose job is to help you see clearly, the door is open. connect.msgresources.com/leadership-advisory

36th Annual Texas Blueberry Festival (Nacogdoches County)

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June 13 @ 8:00 am 5:00 pm

The Sweetest Weekend in Texas Is Here!

The wait is over! The 36th Annual Texas Blueberry Festival presented by Tipton Ford is happening this Saturday in historic downtown Nacogdoches, and you won’t want to miss a minute of the fun.

Bring your family and friends for a day packed with live entertainment, delicious festival food, unique shopping from hundreds of vendors, blueberry treats around every corner, and activities for all ages.

Whether you’re a longtime festival fan or making your first visit,

there’s something sweet waiting for everyone!

Join us as we celebrate one of Texas’ most beloved traditions and experience the charm, hospitality, and community spirit that make Nacogdoches so special.

Hazard Mitigation Action Plan Update

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Nacogdoches County and the City of Nacogdoches are updating the Nacogdoches County and City of Nacogdoches Hazard Mitigation Action Plan (HMAP).

As part of this process, the County and City’s Office of Emergency Management are holding public meetings to gather community input for developing the HMAP.

The next such meeting is scheduled for Wednesday, June 24 at 5:30 p.m. at the C.L Simon Recreation Center (1112 North Street in Nacogdoches). All residents are invited to attend and participate in the discussion.

Leadership Session (Angelina County)

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June 17 @ 10:00 am 12:00 pm

Great leaders don’t just know what to do. They know what they stand for.

Join Demetress Harrell, Executive Director of Hospice in the Pines, on Wednesday, June 17, for Chamber University as she explores Core Values: The Foundation of Leadership. Learn how clearly defined values guide decision-making, build trust, and create stronger leaders and stronger organizations.

Register today >>> bit.ly/CU-0617

Summer Library Programs for Adults

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(Nacogdoches, TX) – The Nacogdoches Public Library is joining other libraries across the country in celebrating reading with the universal theme of Unearth a Story. Kids are not the only ones who can join in on the fun and win prizes. Some of the adult programs include Fiber Arts Club on the first Monday of each month, Books & Banter on the second Thursday of each month, two America 250-themed Paint Parties in June, weekly citizenship classes, and Bad Art Night in July. Adults can earn prizes at the end of the summer by attending library programs and tracking their reading using the ReadSquared app. For more information on specific program times and how to track your program
attendance and reading, please visit nactx.us/library or visit the library. All library
programs are free, but some may require registration.

How to Make Sure Your Business Shows Up When East Texans Search Online

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Every day, people in this region pull out their phones and search for something.

“Plumber near me.” “Best barbecue in Lufkin.” “Accountant Nacogdoches.” “Veterinarian Angelina County.”

And every day, Google decides which businesses show up first.

If your business isn’t appearing when people search for what you do — in the area where you do it — you’re handing customers to the competitor who does show up. Not because they’re better. Because Google can find them easier.

That’s what search engine optimization is. Not a trick. Not a gimmick. Just making it easier for the people searching for you to actually find you.

And the fundamentals are simpler than most business owners think.

Start with what you own

The single most impactful thing a local business can do for its online visibility is claim, complete, and actively manage its Google Business Profile.

This is the box that appears when someone searches for your business or your business type in a specific area. It shows your name, address, phone number, hours, reviews, photos, and a link to your website. For many customers, this is the only thing they see before deciding to call you or keep scrolling.

If your profile is incomplete — missing hours, no photos, outdated information — Google treats it as a lower priority. A complete, active profile with recent photos, accurate information, and a steady stream of reviews signals to Google that this business is real, relevant, and worth recommending.

Here’s a checklist that costs nothing and takes an afternoon. Make sure every field is filled out. Add at least ten photos — your building, your team, your work, your vehicles. Write a description that clearly states what you do and where you serve. Choose the most accurate business categories. Verify that your hours are correct, including holiday hours.

Then keep it alive. Post updates. Add new photos quarterly. Respond to every review — thank the positive ones, address the negative ones professionally. Google is watching whether your profile is active, and activity gets rewarded with visibility.

Reviews are your secret weapon

In a community-driven market like East Texas, word of mouth has always been the most powerful form of marketing. Google Reviews are the digital version of that.

A business with 150 reviews and a 4.7 rating looks fundamentally different in search results than a business with 8 reviews and no responses. Not just to Google — to the person searching. Reviews are social proof. They answer the question “can I trust this business?” before the customer ever makes contact.

The businesses that accumulate reviews consistently aren’t the ones with the best service — though they usually do have good service. They’re the ones that ask. Systematically. After every completed job, every positive interaction, every satisfied customer.

“Would you mind leaving us a review on Google? It really helps.” That sentence, repeated consistently, is one of the most valuable marketing activities a local business can perform.

Your website needs to speak Google’s language

Your website is a 24/7 representative of your business. But it’s also a signal to Google about what you do, where you do it, and how authoritative you are.

A few basics that make an outsized difference.

Page titles. Every page on your website has a title tag that appears in search results. If your homepage title says “Home” or just your company name, you’re wasting the most valuable piece of real estate in search. “Commercial HVAC Services in East Texas | Your Company Name” tells Google exactly what you do and where — and matches what people are actually typing.

Content. Google rewards websites that publish useful, original content regularly. A blog post answering a question your customers frequently ask — “How often should I service my commercial HVAC system?” — is another chance for Google to match your business with someone searching for that answer.

Mobile experience. More than half of all searches happen on phones. If your website is slow, hard to navigate, or difficult to read on a mobile device, you’re losing potential customers and Google rankings simultaneously.

The layers most people don’t see

Everything above is actionable and effective. It’s also just the surface.

Beneath it is a technical infrastructure that determines whether your website can compete for the most valuable search positions. Site architecture, schema markup, backlink profiles, page speed optimization, security protocols, crawl error management — these are the mechanics that separate businesses appearing on page one from businesses buried on page three.

Most business owners don’t need to understand these things in detail. But they do need to know they exist, because these are the factors that determine whether your online presence is truly working for you or just sitting there looking respectable while your competitors capture the traffic.

The businesses in East Texas that consistently appear at the top of local search results didn’t get there by accident. They got there by treating their online presence as an asset worth investing in — not just once, but continuously.

Lee Allen Miller is the founder of MSGPR Ltd Co, a full-service creative agency in Lufkin, Texas, and author of Entrepreneurship God’s Way. For more insights on marketing and business growth, visit msgpr.com.

Kids Talk About God by Carey Kinsolving and Friends

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How Can We Do the Right Thing When We Are Afraid?

“If I saw soldiers hurting Jesus, I’d want to help, but I might be too scared,” says Lucas, 9. “I’d probably hide behind a camel.”

Fear can stop us from doing the right thing. In John 19:38–42, we meet two men who were afraid, but they still found the courage to do what was right.

“Joseph of Arimathea was a secret disciple,” says Ella, 11. “He believed in Jesus but was afraid of what other people would think.”

Joseph was a rich man and a respected member of the Jewish council, the same group that had pushed for Jesus’ death. He had a lot to lose. Following Jesus publicly could mean losing his position, his reputation, or even his life. But after Jesus died, Joseph made a brave choice. He went to Pilate and asked for Jesus’ body so he could give him a proper burial.

Then comes another surprise. Nicodemus, the same Pharisee who once visited Jesus secretly at night, showed up with a mixture of spices to help bury Jesus. He brought about 100 pounds of myrrh and aloes. That’s a huge amount! It shows how much he honored Jesus.

“Nicodemus used to be sneaky about meeting Jesus,” says Mia, 12.

Both Joseph and Nicodemus had been silent before. But now, when Jesus’ closest followers had scattered in fear, these two stepped forward. They weren’t loud or flashy, but their actions spoke loudly. They showed love and respect when others walked away.

“It’s like when you stand up for someone being bullied,” says Hannah, 11. “You might be scared, but you do it anyway because it’s right.”

We all face moments when doing the right thing feels scary. Maybe someone makes fun of your faith, or you’re afraid to speak up when others are mean. Like Joseph and Nicodemus, we can find courage by remembering who Jesus is and what he did for us.

Courage doesn’t mean we’re not afraid. It means we choose to do what’s right even when we’re afraid. Joseph and Nicodemus had stayed quiet during Jesus’ ministry, but when it counted most, they stepped up.

Most of us don’t have boldness. We want people to like us. The desire for approval from others makes us timid and cautious. Remember, Peter denied Jesus three times during his trial.

In Acts 4, we see Peter and John boldly proclaiming Jesus’ death and resurrection. About 5000 people trusted Christ as their savior. Religious leaders were astonished at their boldness. Then the Bible text simply says, “And they realized that they had been with Jesus” (Acts 4:13b).

Joseph gave his own tomb for Jesus’ burial. That fulfilled another prophecy: “And they made His grave with the wicked, but with the rich at His death” (Isaiah 53:9). Even in death, Jesus fulfilled God’s perfect plan.

God can use anyone: shy or bold, rich or poor, young or old. When we take a step of faith, even a small one, God can turn it into something big.

Think About This: Joseph and Nicodemus were afraid, but they still did the right thing. You don’t have to be fearless to follow Jesus. You just have to trust him enough to take the next step.

Memorize This Truth: “After this, Joseph of Arimathea, being a disciple of Jesus, but secretly, for fear of the Jews, asked Pilate that he might take away the body of Jesus; and Pilate gave him permission” (John 19:38).

Ask This Question: When you’re afraid to do the right thing, how can remembering Jesus’ love help you be brave?

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Kids Talk About God is designed for families to study the Bible together. Research shows that parents who study the Bible with their children give their character, faith and spiritual life a powerful boost. To receive Kids Talk About God twice a week in a free, email subscription, visit www.KidsTalkAboutGod.org/email

Red, White, And Blue Contest (Houston County)

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July 4 @ 10:00 am 11:00 am

Show off your patriotic spirit and enter our Freedom Over Crockett Red, White and Blue Dessert Contest!

Create your dessert for Independence Day and bring it in to the Moosehead Cafe on the Fourth between 10 and 11 AM.

Winners will be announced at the Civic Center field during the festivities that evening!

Get creative, have fun, and help make Crockett shine Red, White, and Blue this Fourth of July!