New Investing Rules Let Smaller Companies Jump Start Their Business Plans

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Misty Boggs
Misty Boggs is the Creative Director at MSGPR. She lives in Angelina County and is pursuing her bachelor's degree in Public Relations and a minor in Creative Writing at Stephen F. Austin State University. Between studying and working, she enjoys teaching her niece and nephew the fine art of never growing old.

Raising capital to pay for expansion plans sometimes can be a major hurdle for smaller companies that aren’t publicly traded on the stock exchanges.

But a new investor option is making the path less formidable for these smaller businesses with big dreams.

Revised rules adopted by the Securities and Exchange Commission went into effect over the summer, allowing those companies to sell up to $50 million of securities in a 12-month period, and allowing everyday citizens to be the investors.

Already some companies have positioned themselves to take advantage.

“We are excited about this because it gives us easier access to capital without having to be listed on the trading markets,” says Derek Diasti, chief executive officer of Sun Dental Labs (www.sundentallabs.com), a Florida company that was one of the first in the nation to receive SEC qualification to move forward with a Tier 2 securities offering under the change.

“Anyone can invest in this company, so this democratizes investing. You don’t have to be a millionaire to get involved.”

The new rules were a long time in coming. They were mandated as part of the Jumpstart Our Business Startups (JOBS) Act passed by Congress in 2012. But the SEC took nearly three years to craft the details as regulators tried to balance giving businesses an effective capital-raising strategy, while still providing strong investor protections.

The rules update and expand what was known as Regulation A under the Securities Act of 1933. The rules allow for two tiers of securities offerings:

• Tier 1. This lets companies offer and sell up to $20 million in securities over a 12-month period to accredited investors (high-net-worth individuals, banks and large corporations) and non-accredited investors (those of more modest means). Similar to the original Regulation A, Tier 1 does not require audited financial statements, does not limit the amount that can be invested by a non-accredited investor and does not require ongoing reporting. Issuers are required to register securities with each state in which they sell securities.

• Tier 2. This increases to $50 million the amount of securities that companies can offer and sell. Tier 2 offerings preempt state registration requirements, but the companies must file audited financial statements with the SEC. Once an offering is complete, ongoing reporting requirements include annual reports, semiannual reports and current event reports. Limitations are placed on how much non-accredited investors can invest.

Diasti saw the SEC rule change as the perfect opportunity for Sun Dental Labs, which manufactures and distributes custom dental devices, such as crowns, bridges, partials, dentures, implants and orthodontic devices.

Although based in the United States, Sun Dental Labs also has facilities in the United Kingdom, Sweden, France, the Netherlands, Germany and China.

 “Our goal is to be in the forefront of the movement as dentistry goes digital in the coming decade,” Diasti says. “Right now, 95 percent of dentists use the traditional method for creating an impression of a patient’s teeth when the patient needs a crown or bridge or other dental device.”

Anyone who has gone through such a procedure knows the routine. The patient bites into an uncomfortable gooey substance that Diasti says doesn’t always provide correct results.

“We’ve developed a digital workflow that lets the dentist scan the mouth to get an impression, which will provide a more accurate fit, is more comfortable for the patient and results in a quicker turnaround,” Diasti says.

Sun Dental anticipates that the dental-device market will continue to grow, and the company plans to grow with it. That’s where the sale of equity securities under the new SEC rules comes in.
Sun Dental’s initial goal is to raise $20 million, but the company decided to pursue a Tier 2 offering so it has the option to raise as much as $50 million.

“Our plan is to purchase additional manufacturing equipment and technology, and acquire a dental lab facility in Latin America,” Diasti says.

In addition, the capital raised would be used for such purposes as to pay off a portion of the company’s bank line of credit, make strategic acquisitions and hire additional personnel.
Diasti says the new SEC rules came at an opportune time for Sun Dental.

“In the next 10 years, I believe very few patients will go to a dentist unless that dentist’s office is digital,” Diasti says. “The industry is changing and we plan to be a big part of that.”

About Derek Diasti

Derek Diasti is chief executive officer of Sun Dental Labs (www.sundentallabs.com), which manufactures and distributes custom dental devices, such as crowns, bridges, partials, dentures, implants and orthodontic devices. He also has played a role in other companies, including co-founding Coast Dental, which has more than 180 offices in five states. Diasti has a degree in veterinary medicine from Purdue University.

Sun Dental Holdings, LLC (“Sun Dental”) has filed an offering statement on Form 1-A (including an Offering Circular) under Regulation A with the United States Securities and Exchange Commission (the “Commission”) for the offering to which this release relates. The offering of securities by Sun Dental may only be made by means of the Offering Circular which has been declared qualified by the Commission and  may be accessed through the SEC’s website at www.sec.gov.  A copy of the Offering Circular is also available for review on Sun Dental’s website www.sundentallabs.com and from VRA Partners, 3630 Peachtree Road NE, Suite 1000, Atlanta, GA 30326, by calling (404) 835-1000 or writing VRA Partners.

The United States Securities and Exchange Commission does not pass upon the merits of or give its approval to any securities offered or the terms of the Offering, nor does it pass upon the accuracy or completeness of any Offering circular or other selling literature. These securities are offered pursuant to an exemption from registration with the Commission; however, the Commission has not made an independent determination that the securities offered hereunder are exempt from registration.

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