The Drug-Free All Stars of The Coalition, Inc. recently completed a holiday-themed Project Sticker Shock. Every year during the holiday season, the number of alcohol-related car accidents and fatalities rises significantly. In Texas, there is an estimated 95% increase in the number of alcohol-related accidents that occur during the New Year’s time period in comparison to non-holidays. To combat these statistics, The Coalition and Drug-Free All Stars introduced a holiday-themed Project Sticker Shock focused on drinking and driving. The Drug-Free All Stars placed stickers on packages of alcohol at area Brookshire Brothers locations with the slogan “Better Watch Out. Drive Sober or Get Pulled Over.” The All Stars want to make the community aware of the consequences of drinking and driving and encourage responsible decision-making. “We appreciate the opportunity to partner with The Coalition and the Drug-Free All Stars to encourage our customers to drink responsibly while celebrating this holiday season,” said Melissa Crager, Public Relations and Corporate Responsibility Manager for Brookshire Brothers. Thank you to Brookshire Brothers for participating in this year’s holiday-themed Project Sticker Shock.
Since 1988, The Coalition has focused on eliminating the use of harmful substances by affecting public policy, laws, attitudes and behaviors, all in an effort to foster healthy life-long choices for the local community. For more information about the Drug-Free All Star program, contact Abby Baker at The Coalition at 936-634-9308.