Coach, Inc., a leading New York design house of modern luxury accessories and lifestyle collections, just released its new ad campaign, showing off big eyes and a soft, wet nose.
The first series of ads in the campaign, titled COACH PUPS, feature Miss Asia Kinney (seen above), Lady Gaga’s French Bulldog, who put up three tweets about the shoot and garnered over 3,500 followers in the following weeks. Styled with pearls and the gorgeous Coach Edie bag, the candid canine shows off the brand’s classic luxury look.
“I am so proud of Miss Asia! She’s a natural in front of the camera,” said Lady Gaga, a fashion icon herself. “We’re both so excited that the iconic Steven Meisel shot her for Coach’s pup campaign! I really love getting to watch my best friend be a star!”
Stuart Vevers, Creative Director at Coach comments, “’I’ve never had so much fun on a shoot. The combination of Mr. Meisel and the pups was an extraordinary, surreal, special moment. We wanted to create playful images that make you smile. We were inspired by some images from the Coach archive, which featured Eddie—the dog that starred in the TV series Frasier—to create something joyful, with humor and character. That’s a spirit that’s uniquely at the heart of Coach.”
In the statement from Coach, Inc. the new initiative will also introduce the social campaign #coachpups, including a range of online activities for fellow dog fanciers, opportunities for Instameets, special talks and other events hosted by the great and the good of the canine world. This will also mark the debut of the Coach Snapchat account.
Coach has made a donation to Chicago French Bulldog Rescue (frenchieporvous.org) on behalf of Miss Asia Kinney and her devoted owner.