Treasure Truck, Amazon’s rolling retail experience, will embark on a five-city consumer pop-up experience this June in collaboration with Amazon Baby Registry. Kicking-off June 1st and 2nd in Seattle, First Steps will bring to life the online registry experience, offering customers a fresh approach to shopping for little ones on the way. Additional city stops include Los Angeles (June 8-9), Houston (June 15-16), Atlanta (June 22-23), and New York City (June 29-30).
This one-of-a-kind event will allow attendees to get hands-on with must-have baby registry essentials and enjoy an array of surprise-and-delight moments throughout the expansive layout. Guests will experience a toy playroom featuring best-selling merchandise for infants and toddlers, a car seat display to “test drive” the latest in car seat safety and technology, a stroller test park, complimentary beverage offerings, a furniture pop-up house, a premium clothing area, and more.
Amazon’s Treasure Truck and Amazon Baby Registry have set out to infuse whimsy, enjoyment, and a chance to meet with Amazon representatives who will be sharing tips and tricks to help you with all of your registry needs. For more information on Treasure Truck and Amazon Baby Registry First Steps events, visit www.amazon.com/firststeps.
All First Steps City Stop Locations Include:
• Seattle (June 1-2) o Seattle Center, Fisher Pavilion Rooftop (305 Harrison St, Seattle, WA 98109)
• LA (June 8-9) o Hollywood Modern Warehouse (4317 Beverly Blvd, Los Angeles, CA 90004)
• Houston (June 15-16) o Silver Street Studios (2000 Edwards St, Houston, TX 77007) • Atlanta (June 22-23) o The Fairmont (1429 Fairmont Ave NW, Atlanta, GA 30318)
• NYC (June 29-30) o Brooklyn Expo Center, Main Hall (72 Noble St, Brooklyn, NY 11222)
For more information on specific city programming, local brand participants, and more information on the Amazon Treasure Truck, visit www.amazon.com/treasuretruck and sign up for Treasure Truck notifications.
For more information on Amazon Baby Registry, please visit www.amazon.com/babyregistry
