Gratwick Films is a social filmmaking company who uses social media connections to involve the audience in every aspect of their productions, from crowdfunding to charity, and now social casting.
“As Gratwick begins working on our next film, Just Drive, we feel that the nature of the film, and the industry shift towards the broad acceptance of crowdfunding film, presents the perfect time for the introduction of a new crowd sourced, social casting process,” stated Kris Hulbert, of Gratwick Films.
Live auditions will kick off Saturday June 13th at 10:00 Pacific time on the Just Drive YouTube channel and culminate on June 27th with the launch of an Indiegogo crowdfunding campaign to fund the film and charity bus tour. The first round submission process will conclude on June 30th. Afterwards, backers and members of the casting calls crowd will be able to participate intimately in the later stages of the casting process and have a direct impact on deciding which actors get their big break.
“The ‘crowd’ has become such a driving factor in the entertainment industry over the past few years; they’ve helped make 14 American Idols and find The Voice several times over. Now thanks to power of YouTube and the large-scale availability of high-speed internet service, live stream auditions and video submissions will allow the crowd to collaborate in the casting process of our next film. We are collaborating with our audience and backers throughout every aspect of the casting process for two very important reasons. First, we are asking the crowd to support and fund our film, so we believe it’s only fair to let them have a say in who gets an opportunity that might not otherwise have been offered. Second, to help expand the personal audience for every actor involved,” Hulbert continued.
The film is about a young man freshly hired in the family business to drive a VIP client who is blowing the whistle on a group that will do anything to keep him silent. Users will have the opportunity to choose who will play the driver, the vixen, and the main character by going to www.justdrivethemovie.com or the Youtube channel Just Drive.
Gratwick’s experiment in social filmmaking doesn’t end when the last second is edited. According to the press release, the movie will be used to raise money for children’s charities and other organizations selected by the Just Drive community.
To find out more about the movie, visit www.justdrivethemovie.com or visit Gratwick Films’ website at www.gratwickproductions.com.
