Advertising Gets You Seen. PR Gets You Trusted. Here’s Why East Texas Businesses Need Both
There's an old debate in marketing that never quite gets resolved.
Should I spend money on advertising or invest in public relations?
It's the wrong question....
Poured Right Here: Texas Materials Welcomes Lufkin’s Contractor’s Supplies
A nearly 80-year-old Lufkin concrete company joins a fast-growing East Texas family of builders.
When a business has been mixing concrete in the same East...
Practical Ways to Lower Your Electric Bill This Summer
The Texas summer is coming. Here's a straightforward, no-nonsense guide to what actually works — and what doesn't.
There's no shortage of advice out there...
How to Make Sure Your Business Shows Up When East Texans Search Online
Every day, people in this region pull out their phones and search for something.
"Plumber near me." "Best barbecue in Lufkin." "Accountant Nacogdoches." "Veterinarian Angelina...
Video Is Changing How East Texas Businesses Reach Customers — Here’s What’s Working
Something has shifted in how people in our region discover, evaluate, and choose businesses.
They're watching.
Not reading. Not scrolling through photo galleries. Watching. Short videos...